下面你将听到一段关于房地产业务的对话。// A:请问,贵公司要集中力量搞房地产业务,这意味着什么?// B: In the last two years, we have pursued a very clearly focused strategy. A

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问题     下面你将听到一段关于房地产业务的对话。//
A:请问,贵公司要集中力量搞房地产业务,这意味着什么?//
B: In the last two years, we have pursued a very clearly focused strategy. All the company’s business units were reviewed to see how profitable they were and whether they fitted in with our core business. We then decided to divest all activities which did not fit in with our real estate business. // The first step was the sale of the security and software development divisions. We have also stopped the development of row and semi-detached housing. Finally we will have positioned ourselves in the eye of the capital market as a focused company.  //
A:住宅房地产是你们的中心业务,在这方面你们已将重心从房产管理系统地转向了交易策略。这样做意味着什么?//
B: Our strategy is to acquire relatively large housing companies with about 10, 000 units or more. We do not intend to keep these apartments in our portfolio in the long term but want to resell them, in most cases to the tenants.   // We know how to quickly break down large blocks into individual units, and start selling them to tenants, prospective owner-occupiers and investors. We are now also one of the largest companies selling apartments.  // Many tenants are glad to finally have the chance to buy their own home, particularly as security for their retirement. Making provisions for retirement is becoming increasingly important for people so home ownership has now taken on socio-political significance.   //

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答案A: What does focusing on the real estate business mean? B:在过去两年,我们推行了一种非常明确的焦点策略。公司里的所有业务部门都要接受评估,看他们的盈利情况如何,是否符合我们的中心业务要求。之后,我们决定放弃所有那些不符合我们的房地产业务的活动。第一步是拍卖了安全与软件开发业务部门。我们还停止了沿街房屋和半独立式房屋的开发。最终我们将从资本市场的角度来调整自己的位置,成为一家专营公司。 A: In the core business, residential real estate, you have systematically shifted focus from housing management to the trading strategy. What does that mean? B:我们的策略是要收购那些拥有1万套以上房产的较大房产公司。我们不打算在有价证券 财产目录上长期保留这些公寓住宅房,而是想转让出去,多数时候是卖给住户。我们知 道如何把大块房产分割成独立的单元,然后卖给住户、未来的房产业主以及投资商。我 们现在已经成为最大的公寓房销售公司之一。许多住户都希望最终有机会购买属于自己 的房屋,尤其是作为退休后的保障。为退休而做准备已显得越来越重要,因此人们购买 属于自己的房产也就有了相当的社会政治意义。

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