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  3. Apple may well be the only technical company on the planet that would dare compare itself to Picasso. In a class at the compa

Apple may well be the only technical company on the planet that would dare compare itself to Picasso. In a class at the compa

admin2019-09-18  42
问题    Apple may well be the only technical company on the planet that would dare compare itself to Picasso.
   In a class at the company’s internal university, the instructor likened the 11 lithographs that make up Picasso’s The Bull to the way Apple builds its smartphones and other devices. The idea is that Apple designers strive for simplicity just as Picasso eliminated details to create a great work of art.
   Steven P. Jobs established the Apple University as a way to inculcate employees into Apple’s business culture and educate them about its history, particularly as the company grew and the technical business changed. Courses are not required, only recommended, but getting new employees to enroll is rarely a problem.
   Randy Nelson, who came from the animation studio Pixar, co-founded by Mr. Jobs, is one of the teachers of "Communicating at Apple." This course, open to various levels of employees, focuses on clear communication, not just for making products intuitive, but also for sharing ideas with peers and marketing products.
   In a version of the class taught last year, Mr. Nelson showed a slide of The Bull, a series of 11 lithographs of a bull that Picasso created over about a month, starting in late 1945. In the early stages, the bull has a snout, shoulder shanks and hooves, but over the iterations, those details vanish. The last image is a curvy stick figure that is still unmistakably a bull.
   "You go through more iterations until you can simply deliver your message in a very concise way, and that is true to the Apple brand and everything we do," recalled one person who took the course.
   In "What Makes Apple, Apple," another course that Mr. Nelson occasionally teaches, he showed a slide of the remote control for the Google TV, said an employee who took the class last year. The remote control has 78 buttons. Then, the employee said, Mr. Nelson displayed a photo of the Apple TV remote control, a thin piece of metal with just three buttons.
   How did Apple’s designers decide on three buttons? They started out with an idea, Mr. Nelson explained, and debated until they had just what was needed — a button to play and pause a video, a button to select something to watch, and another to go to the main menu.
   The Google TV remote control serves as a counterexample. It had so many buttons, Mr. Nelson said, because the individual engineers and designers who worked on the project all got what they wanted.
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答案 敢把自己与毕加索相提并论的技术公司，世间怕是只有苹果一家。 在苹果公司内部大学的一堂课上，公司讲师称毕加索为创作《公牛》连画11幅石版画的过程与苹果公司打造智能手机等设备的历程有异曲同工之妙。旨在表明苹果公司的设计师力求简约，正如毕加索为创作艺术杰作剔除细枝末节一样。 史蒂夫-P．乔布斯(Steven P．Jobs)创立苹果大学，目的是向员工灌输公司的企业文化，让员工了解企业历史。随着公司不断发展壮大，技术业务发展变化，此举显得尤为必要。课程并非强制，仅作推荐，但是新员工的参与几乎从来不是问题。 兰迪-纳尔逊(Randy Nelson)曾就职于乔布斯与他人合作创立的皮克斯动画工作室，现在是“在苹果学沟通”这门课程的讲师之一。该课程面向苹果各级员工，重点探讨如何清晰交流。课程不仅是为了让苹果产品更便于使用，也是为了增进员工思想交流，促进产品市场推广。 去年在这门课上，纳尔逊老师用幻灯片展示了毕加索的画作《公牛》。该画自1945年底开始创作，历时约一个月，由十一幅石版画组成。创作早期，公牛有口鼻、前腿肌和蹄子，但经过反复修改，这些细节都消失了。最后只剩一幅曲线构成的线条画，不过还是一眼就能认出那是头牛。 “你得反复修改直到能简洁明了地传递信息。这是苹果的品牌理念，也是我们一直坚持的目标。”上过这门课的一位员工回忆道。 苹果大学还有一门课叫作“苹果公司成功之道”，纳尔逊偶尔也来授课。去年上过这门课的一位员工介绍说，纳尔逊老师播放了一张谷歌电视遥控器的幻灯片，此遥控器共有78个按键。随后纳尔逊展示了一张苹果遥控器的照片，一个只有三个按键的金属薄板。 苹果公司的设计师是如何决定只要三个按键的呢?纳尔逊解释道，他们先提出想法，然后进行讨论，直到最后只剩下需要的东西——一个视频播放和暂停键，一个节目内容选择键，还有一个主菜单返回键。 而谷歌电视遥控器是一个反例。纳尔逊说，它之所以有那么多按键，是因为参与此项目的每一位工程师和设计师都设置了自己想要的功能键。
解析    本文作为一篇新闻特写，按照重要性递减原则，由粗到细安排文章信息结构。先远景式概括点题(苹果将公司设计理念与大师毕加索的画作相媲美)，继而补充背景知识(苹果大学的宗旨和课程目标)，然后详细讲述毕加索画作的精髓和苹果设计理念的共性。就修辞手法而言，将苹果的设计理念与毕加索画作正向类比，与谷歌设计反向对比，一正一反，相互映衬。就价值取向而言，以显赫性取胜，有意借助毕加索和谷歌公司的知名度，引起读者兴趣，达到吸睛目的。作为新闻体，注重标记信息来源以确保客观真实性，尽管文中内容均为不愿透露姓名的苹果员工转述，文章还是反复标记讲述者的员工身份。翻译时对以上特征应予以关注。
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