首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The Internet that brings buyers and sellers together. B、The founders with a successful business background. C、The sound manage
A、The Internet that brings buyers and sellers together. B、The founders with a successful business background. C、The sound manage
admin
2017-06-29
35
问题
Today we are talking about eBay, one of the enormously successful companies. It’s a household word in several countries; in 2005 it had a turnover of $4.55 billion and it employed 11,600 people—it’s achieved all of this in just 11 years.
[16] What’s the secret of eBay’s success? I think the key issue here is that eBay couldn’t exist without the Internet. You know, there aren’t many examples of companies like this—take Amazon, for example. If you don’t feel like switching your computer on, you can always go round to the nearest bookshop. But if you want to sell your old magazines to somebody in Germany, eBay’s the only way to do it. [16] Without the net’s ability to bring buyers and sellers together from different locations there would be no eBay. So this is big point number one.
Now, let’s move on to point two, the founders of eBay. [17]Meg Whitman, the CEO, like all of the senior staff, already had a successful business background, and she brought in an experienced management team. They had a great idea but it had to be a great profitable idea. Around this—the importance of profitability—they built their business model.
Let’s move on to point three, sound business management. Did you hear of eBay during the dotcom boom years? Not a lot—they were busy building their customer base and making money, they didn’t feature in stories headlining the excesses of the dotcom boom years...
Actually, I’ll add another point, point four. eBay doesn’t produce, sell or ship anything itself; it provides the online marketplace for other people to do this. This gives it enormous financial power. [18]Moreover. this means that they can use their capital very effectively—you know, their capital isn’t tied up in buildings, factories, warehouses, that sort of things. Again, their capital isn’t tied up in things that are waiting to be sold; they haven’t got shops all over the world with sales assistants in them. All this costs, you know.
Of course, they’ve also had a couple of major problems when they are developing, anyway. [19]The first problem, they arrived in a couple of key markets too late. This happened in Japan and Hong Kong, where Yahoo’s online marketplace had a head start. The other problem—well, it’s the sort of thing we’ve all heard about—buyers receiving stolen goods, or a product different from the one they thought they’d bought, or no product at all, sellers putting in false bids to increase the price just before an auction finishes. eBay admits this happens, but says that this sort of thing accounts for a very small percentage of all sales. OK, now I’d like to have a look at just how the company has expanded over the last 11 years...
16. What is the key factor that leads to eBay’s success?
17. What do we learn about eBay’s CEO Meg Whitman?
18. Why can eBay use their capital very effectively?
19. What problem does eBay have in their development?
选项
A、The Internet that brings buyers and sellers together.
B、The founders with a successful business background.
C、The sound management that helps making money.
D、The enormous financial power derived from production.
答案
A
解析
在介绍完eBay这家公司的辉煌成绩之后,录音以问题的形式提出了探讨的重点“eBay成功的秘诀是什么?”其中,第一个关键原因是eBay依托互联网而存在。没有互联网把不同地方的买家和卖家集中起来,eBay这家公司是不会出现的。因此A项为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/wdNFFFFM
0
大学英语六级
相关试题推荐
A、Heisangry.B、Heisinlove.C、HeisscaredD、Heistalkative.Atellhimathingortwo是“要跟他理论理论、教训教训他”的意思,说明男士很生气。所以A正确。根据选项
Ahappymarriageapparentlyisgoodmedicine,buthostilespousesmay【B1】______oneanother’shealthCouplesinconflict-ridden
A、Whichcountryshouldbeallowedtohavenuclearweapons.B、Thetimefortheirnextcoffeeappointment.C、Whetheritismeaning
A、Itisconsideredtobepartofthesecondaryeducation.B、Itisgiventoanyonewantingtogetadriver’slicense.C、Itiscar
A、Paintingapicture.B、Hostingaprogram.C、Designingastudio.D、Takingaphotograph.B根据女士所说的“今天我们请布朗教授带着他的新书《时尚映像》来到我们演播厅”,可
Receivingvisitorsandguestsisanimportantpartofthesecretary’sdailyroutineintheoffice.Thereisacertain【B1】______
A、Hewillsendheraspecialgiftifshebuysthedress.B、Hewillsellherthedressinlowerpriceifshefeelsinterested.C、
A、Avacationandartcollection.B、Atripandanewcar.C、Cashandacar.D、Moneyandatrip.D短文说,大奖是3万美元现金和6天费用全包的中国行。故答案是D。四
阿里巴巴(Alibaba)是全球著名的电子商务品牌。阿里巴巴公司由马云(JackMa)创办于1999年,目的是提供一个开拓企业间网上贸易市场的平台。整个公司现有12家子公司。阿里巴巴希望通过网上交易,解决小企业采购、销售、管理和融资(finance)的难
A、Fromhisfather.B、FromAT&T.C、Fromhisuniversity.D、FromCNNreport.A
随机试题
西汉后期政论散文创作的新特点是
A.氨磷汀B.双膦酸盐C.美司那D.亚叶酸钙E.白介素-11用于放化疗正常组织保护的是
与酶活性相关性小的金属离子是
某企业从美国进口一批电子零件,申报成交价格为550万元,而海关协定价格为800万元。另外,该企业承担了该批零件的包装材料费50万元;同时,该企业支付给出口方零件进口后的技术服务费用150万元。已知电子零件的进口关税税率为15%。则该企业进口电子零件应缴纳的
下列关于20世纪音乐的特征描述错误的是()
下列名句与漫画蕴含哲理相同的是()。
在群体压力下,个人放弃自己的意见,而采取与大多数人一致的行为。这种现象属于()。
在Windows中,使后台运行的应用程序变为前台运行的方法是()。
下列体育人物与其擅长领域对应错误的是:
Howluckytheyare!I______wishIcouldchangeplaceswiththem.
最新回复
(
0
)