首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
admin
2014-04-27
50
问题
Look at the notes about an enterprise.
Some information is missing.
You will hear part of a presentation by a marketing manager of the company.
For each question, fill in the missing information in the numbered space using one or two words.
You will hear the presentation twice.
Mary Kay Company
Purpose of this talk: to 16. ______in the Chinese market
Most of the career women enjoy high ability of 17. ______
The consumer groups are the career
women of the age between 18. ______and______
Chinese consumers usually buy the
articles of skin care, 19. ______and______
The consumption psychology of the
Chinese consumers is mostly for 20. ______and______purpose
Elements exerting influence on the brand: 21. ______and______
MKC should promote its products by the 22. ______of media propaganda
The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products.
选项
答案
Combination
解析
转载请注明原文地址:https://jikaoti.com/ti/q9vYFFFM
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Lookatthenotesbelow.Youwillhearawomanleavingamessageforacolleagueabouthisslidesforapresentation.
Youwillheararadiointerviewwithaleadingindustrialistandbusinessconsultant,PhilipSpencer.Foreachquestion(23-3
Lookatthenotebelow.Youwillhearawomanleavingamessageaboutsomeproblemswithhercompany’snewproduct.
•YouaretheManagerofMarketDevelopmentDivision,andareabouttoholdamonthlymeetingtodiscussateamworkapproachto
There’sagreat【C1】______ofFriendswhereChandlerandRossgotoa【C2】______,basicallygetoverchargedand【C3】______to"
There’sagreat【C1】______ofFriendswhereChandlerandRossgotoa【C2】______,basicallygetoverchargedand【C3】______to"
•Readthearticlebelowaboutnegotiationandthequestionsontheoppositepage.•Foreachquestion13-18,markoneletter(A
PerformanceEvaluationWhenweareintroducedtosomeoneforthefirsttime,weautomaticallyformanimpressionbasedonhi
Whattimeistheman’sflight?Wherewillthewomanmeetthevisitors?
•LookatthenotesaboutthecareerofStevenJackson.•Someinformationismissing.•Youwillhearpartofapresentationgi
随机试题
将两个关系拼接成一个新的关系,生成的新关系中包含满足条件的元组,这种操作称为()。
女,31岁。近期腰痛,白带多。病理检查确诊为宫颈乳头型重度糜烂。应首选下列哪项处理
女婴,7个月。近1周易激惹,烦躁不安,呕吐2次,大便稀,2次/日,查体:嗜睡,前囟膨,有张力,颈强(±),心肺正常,布氏征(+),巴氏征(±)。为明确诊断,应做哪项检查
A.四君子汤B.补中益气汤C.生脉散D.当归补血汤E.四物汤治疗气虚发热的方剂是
某双车道公路隧道,全长620m,地层岩性为石灰岩,地下水较丰富。有一条F断层破裂带,隧道最大埋深490m,纵坡为-3%。其围岩级别及长度如图3-1所示。合同总工期为20个月。为保证施工安全,施工单位结合项目地质和设备条件,拟在全断面法、台
根据《中华人民共和国消防法》的规定,消防工作的原则是()
下列()不是贷款合同的签署流程。
(2010年考试真题)甲公司为增值税一般纳税人,适用的增值税税率是17%,所得税税率是25%,年末一次确认全年所得税费用。商品、材料销售均不含增值税,商品、材料销售成本随销售收入的确认逐笔结转,本年利润采用表结法核算。有关资料如下:资料1:2008年甲公
Hehasaqualityonedoesn’tfindinpolitics—he’sa(n)______niceperson.
有以下程序:#include<stdio.h>#defineSUB(a)(a)-(a)main(){d=SUB(a+b)*c;pfinff(’’%d\n’’,d);}程序的运行结果是()。
最新回复
(
0
)