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  3. You are the General Manager of Kao Lan Tractors. You are looking for ways in which you can increase your business and you have a

You are the General Manager of Kao Lan Tractors. You are looking for ways in which you can increase your business and you have a

admin2012-10-10  37
问题 You are the General Manager of Kao Lan Tractors. You are looking for ways in which you can increase your business and you have asked two senior members of your staff to conduct a survey of opinions of your tractors as well as those of Nikko Tractors, your chief competitors. Read the following table showing the results of the survey.
Use the information in the table to write a short report (100 ~ 120 words) about the manufacture and sales of your company’s tractors in comparison to Nikko Tractors. Suggest ways in which improvements can be made.
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答案 Although Nikko tractors are average in price, the people in the survey considered our tractors cheaper. They also commented highly on the standard of servicing we provide. However, the quality and reliability of Nikko tractors were rated much higher than ours, and I recommend working on methods of making our tractors more robust and less prone to mechanical failure. Moreover, since Nikko tractors were considered more attractive, in appearance I suggest experimenting with new designs for our next model. Above all, people were impressed by the availability of Nikko tractors. As delivery of our tractors is still slow and subject to delay, I suggest we examine ways of increasing their availability, particularly in some of the northern rural areas.
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