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  3. Task 4 Attracting New Business Clients You work for a company, which provides meeting facilities for business clients. Your depa

Task 4 Attracting New Business Clients You work for a company, which provides meeting facilities for business clients. Your depa

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问题 Task 4 Attracting New Business Clients
You work for a company, which provides meeting facilities for business clients. Your department has been asked to make suggestions for attracting new clients.
Discuss, and decide together:
Apart from offering incentives, how might a company attract new business? (Why? / Why not?)
选项
答案Suggested answers: Candidate A: If you want to attract new business, you have to conduct marketing research before launching your product. You have to obtain information about potential customer characteristics: where the customers are located; where the consumers boy; when the consumers buy; the size of purchases; how the consumers buy; why the consumers buy; who influences the consumer; what changes in buying behavior are taking place. Then you will work out the solutions to the answer. You can advertise the right product to the right consumers at the right time in the right place. Candidate B: I think turning spending sprees into credit card might be a good way. If you want to attract new business, you need to introduce a new type of customer-loyalty program that enables credit card users to build up cash credits by buying certain products and services. Connections are straightforward, and all billing is combined onto one invoice. Candidate A: In addition, company must give its staff clear guidelines on how to build new forms of competitive advantages. The staff must build up a relationship with customers’ feelings that might make the product highly successful through the brand name. Candidate B: Besides, company must invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors. Customers are attracted to the certainty of knowing that what they buy will be good value for money or will perform a particular task effectively. They are cautious but their loyalty, once achieved, is the key to business success.
解析
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