首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2013-11-10
31
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____.
(13)
选项
A、beyond
B、from
C、in
D、on
答案
A
解析
空格后的pricing(定价)属于营销策略的一种。上文的折扣与定价相关,下文提到广告宣传新车功率(efficiency)的营销策略,故此处应表达“不只是从定价中吸取教训”,故选择beyond“超出”。
转载请注明原文地址:https://jikaoti.com/ti/bwyMFFFM
0
专业英语四级
相关试题推荐
Accordingtothepassage,mostgraduationspeechestendtorecall______memories.Thegraduationspeechesmentionedinthepass
Accordingtothenews,icefromGreenlandgivesinformationabout
WhichofthefollowingisNOTtrueaccordingtotheconversation?
WhichofthefollowingisNOTtrueaccordingtotheconversation?
WhichofthefollowingisNOTtrueaccordingtotheconversation?
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
随机试题
从企业和消费者的角度试述品牌的作用。
简述中国人民的抗日战争对世界反法西斯战争的贡献。
货物在进境地海关办理转关手续,运抵指运地再在指运地海关办理申报手续,这种转关方式是:
企业在一定期间发生亏损,则企业在这一会计期间的所有者权益一定减少。()
国家税务局系统负责征收和管理的税种有()。
《中华人民共和国义务教育法》规定由______确定义务教育的教学制度、教学内容、课程设置,审订教科书。
某初中围绕中考目标,针对中考考点进行教学,对于中考不常考的内容则不重视。敦促学生加快学习步伐,在七年级学完整个初中课程。这违背了教学的()。
证明:当x>0时,(x2-1)㏑x≥(x-1)2.
Inthelasttenyears,theInternethasopenedupincredibleamountsofinformationtoordinarycitizens.ButusingtheInternet
UnderstandingDepressionI.Misunderstandingofdepression—Mistakenlybelievethatdepressioncomesfrom【B1】______【B1】__
最新回复
(
0
)