2. 外语
  3. A．It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — t

A．It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — t

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问题     A．It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — the only studio boss to suggest public that Hollywood can no longer count on a cash cow that has yielded billions in profits. DVD sales slid 6.3% last year. While the economy is likely a factor, it’s also clear that audiences are bypassing DVDs because they have a range of other options, from watching movies and TV shows online to playing video games. As such, Hollywood executives face a conundrum familiar to many CEOs. They have to prop up a product that is losing momentum, buying time while they rethink their entire business model.
    B．Next-generation Blue-ray discs will give the DVD a lift, but studio bosses still are scrambling to shore up sales. lger may believe the DVD’s best days are behind it, but he too is trying to goose disc sales. He has been pushing the studio to make more Disney-branded films. Not only are parents more likely to buy Disney DVDs than other movies, but Disney-branded films can be marketed through the company’s theme parks, TV channels, and stores. "The Disney brand," lger says, "gives us an advantage. "
    C．As DVD sales decline, studios are looking for ways to cut costs so they can make more money on each disc. A primary target: the so-called backend deals that give stars and directors a piece of a film’s revenues. Increasingly, executives are insisting that a film must break even before the studio will share proceeds. Sony Pictures Entertainment is forging such deals, "we can no longer afford to give away money when we can’t be sure what the DVD sales are going to be", says studio chief Michael Lynton.
    D．Right now, most studios are taking baby steps. Rather than waiting weeks between the release of the DVD and the online and cable versions of a movie, Warner Bros. and others are releasing a select few simultaneously. The aim is to entice teens and others who aren’t buying DVDs. There also are moves afoot to let TV viewers download movies after they have opened in theaters but before they go on sale as DVDS. The idea, says Fox Filmed Entertainment CoChairman James Gianapulos, is to charge a premium — some in the industry have said as much as $ 40 — for an early viewing of a high-definition flick.
    E．Paramount arguably has gone the furthest: It’s premiering movies on the Web. Last year it streamed the comedy Jackass 2.5 on Blockbuster’s site for free. The 64-minute film attracted 15 million viewers. It generated word of mouth, says Paramount, helping the studio sell the movie through a variety of sites. "You can use the Internet to launch a film like you use a movie theater, "says the studio’s digital czar, Thomas Lesinski ,who plans to produce more low-budget flicks for the Web.
Some CEOs are betting on the company brand to prop up DVD sales.
选项
答案B
解析 与该段内容相匹配的选项句有两个，即第2句和第4句。第2句指出“一些公司的CEO正寄希望于依靠公司的品牌来增加DVD的销售。”正是与该段第三句中的内容相符，故此句为正确选项。第4句指出“尽管已经出现了DVD之外的其他升级的电影承载和传播形式，许多电影公司老板仍然在绞尽脑汁寻求促销DVD的有效方法。”正是该段第一句和第三句所讲的内容，故此句为正确选项。
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