首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Amazon Mystery: What America’ s Strangest Tech Company Is Really Up to [A] If there’ s a sentence that sums up
The Amazon Mystery: What America’ s Strangest Tech Company Is Really Up to [A] If there’ s a sentence that sums up
admin
2019-09-14
39
问题
The Amazon Mystery: What America’ s Strangest
Tech Company Is Really Up to
[A] If there’ s a sentence that sums up Amazon, the weirdest major technology company in America, it’ s one that came from its own CEO, Jeff Bezos, speaking at the Aspen Institute’ s 2009 Annual Awards Dinner in New York City: " Invention requires a long-term willingness to be misunderstood. " In other words: if you don’ t yet get what I’ m trying to build, keep waiting.
[B] Four years later, Amazon’ s annual revenue and stock price have both nearly tripled, but for many onlookers, the long wait for understanding continues. Bezos’ s company has grown from its humble Seattle beginnings to become not only the largest bookstore in the history of the world, but also the world’ s largest online retailer, the largest Web-hosting company in the world, the most serious competitor to Netflix in streaming video, the fourth-most-popular tablet(平板电脑)maker, and a sprawling international network of fulfillment centers for merchants around the world. It is now rumored to be close to launching its own smartphone and television set-top box. The every-bookstore has become the store for everything, with the global ambition to become the store for everywhere.
[C] Seriously: What is Amazon? A retail company? A media company? A logistics(物流)machine? The mystery of its strategy is deepened by two factors. First is the company’ s communications department, which famously excels at not communicating.(Three requests to speak with Amazon officials for this article were delayed and, inevitably, declined.)This moves discussions of the company’ s intentions into the realm of mind reading, often attempted by the research departments of investment banks, where even optimistic analysts aren’ t really sure what Bezos is up to. " It’ s very difficult to define what Amazon is," says R. J. Hottovy, an analyst with Morningstar, who nonetheless champions the company’ s future.
[D] Second, investors have developed a seemingly unconditional love for Amazon, despite the company’ s reticence(沉默寡言)and, more to the point, its financial performance. Some 19 years after its founding, Amazon still barely turns a profit—when it makes money at all. The company is pinched between its low margins as a discount retailer and its high capital spending as a global logistics company. Last year, it lost $39 million. By comparison, in its latest annual report, Apple announced a profit of almost $42 billion—nearly 22 times what Amazon has earned in its entire life span. And yet Amazon’ s market capitalization, the value investors place on the company, is more than a quarter of Apple’ s, placing Amazon among the largest tech companies in the United States.
[E] "I think Amazon’ s efforts, even the seemingly eccentric ones, are centered on securing the customer relationship," says Benedict Evans, a consultant with Enders Analysis. The Kindle Fire tablet and the widely rumored phone aren’ t boring experiments, he told me, but rather purchasing devices that put Amazon on the coffee table so consumers can never escape the tempting glow of a shopping screen.
[F] In a way, this strategy isn’ t new at all. It’ s ripped from the mildewed playbooks of the first national retail stores in American history. Amazon appears to be building nothing less than a global Sears Roebuck of the 21st century—a large-scale operation that aims to dominate the future of shopping and shipping. The question is, can it succeed?
[G] In the late 19th century, soon after a network of rail lines and telegraph wires had stitched together a rural country, mail-order companies like Sears built the first national retail corporations. Today the Sears catalog seems about as innovative as the prehistoric handsaw(手锯), but in the 1890s, the 500-page "Consumer’ s Bible" popularized a truly radical shopping concept: The mail would bring stores to consumers.
[H] But in the early 1900s, as families streamed off farms and into cities, chains like J. C. Penney and Woolworth sprang up to greet them. Sears followed. The company’ s focus on the emerging middle-class market paid off so well that by mid-century, Sears’ s revenue approached 1 percent of the entire U. S. economy. But its dominance had deflated by the late 1980s, after more competitors arose and as the blue-collar consumer base it had leaned on collapsed.
[I] Now that Internet cables have replaced telegraph wires, American consumers are reverting to their turn-of-the-century shopping habits. Families have rediscovered the Consumer’ s Bible while sitting on their couches, and this time, it’ s in a Web browser. E-commerce has nearly doubled in the past four years, and Amazon now takes in revenue of more than $60 billion annually. The Internet means to the 21st century what the postal service meant to the late 1800s: it welcomes retailers like Amazon into every living room.
[J] "Sears took advantage of the U. S. postal system and railways in the early 20th century just as transportation costs were falling," says Richard White, a historian at Stanford, " and Amazon has done the same with the Web. " Its national logistics machine imitates Sears’ s pneumatic-tube-powered(气动管驱动的)Chicago warehouse, but is more powerful, and much faster. Its instinct to sell tablets stuffed with ebooks echoes Sears’ s decision to create Allstate to bundle insurance with the company’ s car parts.
[K] Like the mail-order giants did a century ago, Amazon is moving to the city. In the past few years, the company has added warehouses in the most-populous metros to cut shipping time to urban customers. People subscribing to Amazon Prime or Amazon Fresh(which, in exchange for an annual payment, provides fast delivery of most goods or groceries you’ d like to order)commit themselves financially, with Prime members spending twice as much as other buyers. If those subscriptions grow numerous enough, Amazon’ s search bar could become the preferred retail-shopping engine.
[L] At least, that’ s the vision. Defenders say Amazon is trading the present for the future, spending all its revenue on a global scatter plot of warehouses that will make the company indomitable. Eventually, the theory goes, investors expect Amazon to complete its construction project and, having swayed enough customers and destroyed enough rivals, to " flip the switch" , raising prices and profits greatly. In the meantime, they’ re happy to keep buying stock, offering an unqualified thumbs-up for heavy spending.
[M] But this theory assumes a practically infinite life span for Amazon. The modern history of retail innovation suggests that even the giants can be overtaken suddenly. Sears was still America’ s largest retailer in 1982, but just nine years later, its annual revenues were barely half those of Walmart.
[N] Amazon is not as insulated from its rivals as some think it is. Walmart, eBay, and lots of upstarts(新贵)are all in the race to dominate online retail. Amazon’ s furious spending on new buildings and equipment isn’ t an elective measure: it’ s a survival plan. The truth is Amazon has won investors’ trust with a reputation for spending everybody to death, and it can spend everybody to death because it has won investors’ trust. For now.
[O] Amazon, as best I can tell, is a charitable organization being run by elements of the investment community for the benefit of consumers," Slate’ s Matthew Yglesias joked earlier this year. Of course, Amazon is not a charity, and its investors are not philanthropists(慈善家 Today, they are funding an effort to fulfill the dreams of the turn-of-the-century retail kings: to build the perfect personalized shopping experience for the modern urban household. For once, families are reaping the dividends of Wall Street’ s generosity. The longer investors wait for Amazon to fulfill their orders, the less we have to wait for Amazon to fulfill ours.
Sears became less dominant in the 1980s due to an increasing number of competitors and the collapse of its blue-collar consumer base.
选项
答案
H
解析
题干大意:在20世纪80年代,由于竞争者不断增多,而且其所依赖的蓝领消费群体的瓦解,西尔斯的主导地位逐渐削弱了。根据题干中的关键词Sears,less dominant,competitors,blue-collar consumer base,将本题定位于[H]段。[H]段最后一句提到,到20世纪80年代末,随着更多竞争对手的出现,以及其依赖的蓝领消费群体的坍塌,西尔斯的霸主地位不复存在。可见,题干是对原文的同义转述,故答案为H。
转载请注明原文地址:https://jikaoti.com/ti/bfIFFFFM
0
大学英语六级
相关试题推荐
AgehasitsprivilegesinAmerica,andoneofthemoreprominentofthemistheseniorcitizendiscount.Anyonewhohasreached
GetWhatYouPayFor?NotAlways[A]ThemostexpensiveelectioncampaigninAmericanhistoryisover.ExecutivesacrossAmerica
Baby-NamingTrends[A]Overthelastfiftyyears,Americanparentshaveradicallyincreasedthevarietyofnamestheygivetheir
WildBillDonovanwouldhavelovedtheInternetTheAmericanspymasterwhobuilttheOfficeofStrategicServicesinWorldWarⅡ
WildBillDonovanwouldhavelovedtheInternetTheAmericanspymasterwhobuilttheOfficeofStrategicServicesinWorldWarⅡ
TheMysteryoftheNazcaLines[A]IfyouvisitthePeruviancoastaldesertfromnorthtosouth,youwillnotethatsporadically
PeoplewhospendalotoftimesurfingtheInternetaremorelikelytoshowsignsofdepressionBritishscientistssaidonWedne
继续教育(continuingeducation)是面向学校教育之后所有社会成员特别是成人的教育活动。随着终身教育思想已经为越来越多的人所接受,人们越来越重视继续教育。在中国,继续教育形式多样,包括自学考试、函授教育、夜间大学和电视大学等。除了传统的课堂
Somesayitisevidentthatcomputerscandamageaperson’seyesight.Sincethepopularityofcomputersbegantoskyrocket,ther
A、FrommeatB、FrommilkC、Fromeggs.D、Fromsunshine.D短文一开始就提到了theeasiestwaytogetvitaminD,即“从阳光中获取维生素D”。故选D。
随机试题
A:linguistorpsychologist①NoamChomsky②M.A.K.Halliday③SigmundFreud④JohnB.Watson⑤LeonardBloomfield
A.三腔二囊管B.内镜检查C.选择性腹腔动脉造影D.放射性核素检查上消化道大出血首选的检查方法是
2型糖尿病的主要死亡原因是
有关特发性肺纤维化的叙述,不正确的是
A.白睛发红B.两眦赤痛C.睑缘赤烂D.全目赤肿E.两眦红润
宜从小量开始,缓缓增加,不可骤用大量,以免阳升风动,头晕目赤,或伤阴动血的药物是()
在国境口岸发现检疫传染病、疑似检疫传染病,或者有人非因意外伤害而死亡并死因不明的,国境口岸有关单位和交通工具的负责人,应当立即向( )报告,并申请临时检疫。
Activelearningoccurswhenalearnertakessomeresponsibilityforthedevelopmentoftheactivity,emphasizingthatasenseof
Market【C1】______donotcomenaturallytoChineseofficials.Forthepastfouryearstwohugediversion【C2】______havebeenunde
A、Twoweeks.B、Lessthantwoweeks.C、Twotothreeweeks.D、Morethanthreeweeks.C信息明示题。女士问要完成一项投诉调查需要多长时间。男士说Abouttwotothr
最新回复
(
0
)