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  3. Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the

Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the

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问题     Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments.
    A firm’s public image【C1】______ a vital role in the attractiveness of the firm and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is impossible【C2】______ all the diverse publics. On the other hand, high-quality products and service standards should bring almost complete approval, 【C3】______ low quality products and false claims would be widely looked down upon.
    A firm’s public image, if it is good,【C4】______ and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with is publics. If a firm【C5】______ a quality image, this is not easily countered or imitated by competitors.【C6】______ an image may enable a firm to charge higher prices, to attract the best distributors and dealers, to expect the most favorable creditor relationships and lowest borrowing【C7】______ .It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry【C8】______ such a good reputation and public image.
    A number of factors affect the public image of a corporation.【C9】______ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices 【C10】______ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C7】
选项 A、debts
B、companies
C、employees
D、costs
答案D
解析 borrowing cost“借贷成本”，符合句意。
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