2. 外语
  3. Write an answer to one of the questions 2—4 in this part. Write 200—250 words on the separate answer paper provided. Questi

Write an answer to one of the questions 2—4 in this part. Write 200—250 words on the separate answer paper provided. Questi

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问题    Write an answer to one of the questions 2—4 in this part.
   Write 200—250 words on the separate answer paper provided.
  Question 2
   You company has just started a marketing campaign, part of which is to mail brochures to the secretarial staff working with the potential clientele. You have been asked to write a report about the effectiveness of this move based on a survey. Write the report for your manager, including the following information:
    what has been done with the survey
    what results have been elicited through the survey
    what changes should be made to the campaigning strategies
   Question 3
   Your company has decided to hire a professor of history as archivist. You have been asked to write a letter informing him of his appointment. Write the letter to the professor:
    announcing his appointment as archivist
    outlining the priorities for his work
    specifying the amount of salary and conditions for increase
   Question 4
   Your company has planned to evaluate the use of a particular test of job applicants or employees that aims to assess their personality and integrity. You have been asked to write a proposal concerning the adoption or abandonment of this test. Write your proposal, including the following:
    a brief description of the test
    a description of its major trait that accounts for your proposition
    a citation of experts holding various opinions your recommendation
选项
答案 Polygraphic testing records a subject% physiological responses to a series of questions asked by an examiner, The examiner then evaluates the subject’s truthfulness or deceptiveness based on the subject’s responses to certain questions. Although some studies support polygraph validity, others identify weaknesses in the underlying theory. A serious problem is the heavy dependence of the results on the skills of examiners, who are often poorly trained. Those who favor polygraph testing point to its popularity among American companies as a way to protect the rights of the employer to hire honest, competent employees and to identify employees who steal company property. Polygraph testing, they say, is more cost effective than other methods of achieving these goals. Opponents of testing see it as an abdication of manager’s responsibility to make the kind of judgments that are involved. They also view testing as potential morale problem and an invasion of employees’ rights, creating the risk of expensive lawsuits. In spite of arguments contending that the polygraph is an inexpensive and quick way m investigate employees, I recommend against its use in our company. No positive scientific evidence supports the instrument’s validity, and the teat% results leave too much room for interpretation by the examiner. Even if testing could be proven valid and reliable, ethical and legal issues remain. The polygraph’s potential to create an atmosphere of suspicion and distrust between management and employees is evident. At its extreme, this atmosphere could prompt legal action against the company when judgments are made in error.
解析
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