首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
No one in fashion is surprised that Burberry burnt £28 million of stock A) Last week, Burberry’s annual report revealed that
No one in fashion is surprised that Burberry burnt £28 million of stock A) Last week, Burberry’s annual report revealed that
admin
2022-03-24
22
问题
No one in fashion is surprised that Burberry burnt £28 million of stock
A) Last week, Burberry’s annual report revealed that £28.6 million worth of stock was burnt last year. The news has left investors and consumers outraged but comes as little surprise to those in the fashion industry.
B) The practice of destroying unsold stock, and even rolls of unused fabric, is commonplace for luxury labels. Becoming too widely available at a cheaper price through discount stores discourages full-price sales. Sending products for recycling leaves them vulnerable to being stolen and sold on the black market. Jasmine Bina, CEO of brand strategy agency Concept Bureau explains, "Typically, luxury brands rally around exclusivity to protect their business interests, namely intellectual property and preservation of brand equity (资产)." She stated she had heard rumors of stock burning but not specific cases until this week.
C) Another reason for the commonplace practice is a financial incentive for brands exporting goods to America. United States Customs states that if imported merchandise is unused and destroyed under their supervision, 99% of the duties, taxes or fees paid on the merchandise may be recovered. It is incredibly difficult to calculate how much dead stock currently goes to waste. While there are incentives to do it, there’s no legal obligation to report it.
D) A source, who chose to remain anonymous, shared her experience working in a Burberry store in New York in October 2016. "My job was to toss items in boxes so they could be sent to be burned. It was killing me inside because all that leather and fur went to waste and animals had died for nothing. I couldn’t stay there any longer, their business practices threw me off the roof." In May this year, Burberry announced it was taking fur out of its catwalk shows and reviewing its use elsewhere in the business. "Even though we asked the management, they refused to give us detailed answers as to why they would do this with their collection," continued the source, who left her role within two weeks. She has since worked with another high-profile, luxury label.
E) In an online forum post, which asked if it’s true that Louis Vuitton burns its bags, Ahmed Bouchfaa, who claimed to work for Louis Vuitton, responded that the brand holds sales of old stock for staff members twice a year. Items which have still not sold after several sales are destroyed. "Louis Vuitton doesn’t have public sales. They either sell a product at a given price or discontinue it. This is to make sure that everybody pays the same price for an item," he says. He goes on to disclose the strict guidelines around the employee sales: "You may buy gifts for someone, but they track each item, and if your gift ends up online they know who to ask." One investor commenting on the Burberry figures was reportedly outraged that the unsold goods were not even offered to investors before they were destroyed.
F) Richemont, who owns several luxury brands, hit the headlines in May for taking back £437 million of watches for destruction in the last two years to avoid marked-down prices. It’s not just luxury brands either. In October last year, a Danish TV show exposed H&M for burning 12 tonnes of unsold clothing since 2013. In a statement, the high street retailer defended itself by saying that the burnt clothing had failed safety tests: "The products to which the media are referring have been tested in external laboratories. The test results show that one of the products is mold infested and the other product contains levels of lead that are too high. Those products have rightly been stopped in accordance with our safety routines." In March, a report revealed that H&M were struggling with $4.3 billion worth of unsold stock. The brand told The New York Times that the plan was to reduce prices to move the stock, arguably encouraging consumers to buy and throw away with little thought.
G) Over-production is perhaps the biggest concern for Burberry. While there has been much outrage at the elitist connotation of burning goods rather than making them affordable, executives at the British fashion house are no doubt struggling to defend how they miscalculated production. The waste has been put down to burning old cosmetic stock to make way for their new beauty range. However, while the value of destroyed stock is up from £26.9 million last year, it’s an even more significant increase from 2016’s figure of £18.8 million, highlighting that this is an ongoing issue.
H) In September 2016, Burberry switched to a "see now, buy now" catwalk show format. The move was a switch to leverage on the coverage of their fashion week show to make stock available immediately to consumers. This is opposed to the traditional format of presenting to the industry, taking orders for production and becoming available in six months’ time. While Burberry announced "record-breaking" online reach and engagement, there has been little evidence to suggest that the strategy has had a significant effect on sales, particularly as the hype (炒作) slows across the season. In February they made adjustments to the format, dropping some catwalk items immediately and promising that others would launch in the coming months.
I) In a statement, Burberry denied that switching to "see now, buy now" has had an impact on waste. A Burberry spokesperson further said, "On the occasions when disposal of products is necessary, we do so in a responsible manner. We are always seeking ways to reduce and revalue our waste. This is a core part of our strategy and we have forged partnerships and committed support to innovative organizations to help reach this goal."
J) One such partnership is with Elvis & Kresse, an accessories brand working with reclaimed materials. Co-founder Kresse Wesling said, "Late last year we launched an ambitious five-year partnership with the Burberry Foundation. The main aim of this is to scale our leather rescue project, starting with off-cuts from the production of Burberry leather goods. We are working tirelessly to expand our solutions and would love to welcome anyone to our workshop to come and see what we are doing." At the moment, the partnership only addresses waste at the production stage and not unsold goods.
K) While these are honorable schemes, it makes it harder for Burberry to defend these latest figures. Fifteen years ago, Burberry was at crisis point as their signature check pattern was widely imitated by cheap, imitation brands. It deterred luxury consumers who found their expensive clothing more closely associated with working-class youth culture than a prestigious heritage fashion house. In the year 2004, at the height of over-exposure of the Burberry check, the brand’s turnover was £715.5 million. Under Christopher Bailey as creative director they turned the brand around and this past year revenue hit £2.73 billion. L) Bina believes that brands need to readdress their exclusivity tactic. "Exclusivity is starting to be challenged," she says. "I think that goes hand in hand with how luxury itself is being challenged. Access to fashion, and the brands who police it, are becoming less and less relevant. Things like health, enlightenment, and social and environmental responsibility are the new luxuries. These all come from within, not without. That’s the challenge that traditional luxury brands will have to contend with in the mid- to long-term future."
Burberry is working with a partner to make full use of leather materials to reduce waste.
选项
答案
J
解析
注意抓住题干中的关键信息working with a partner和make full use of leather materials。文章段落中论及巴宝莉与合作伙伴合作以充分利用皮革材料来减少浪费的内容出现在J段。该段第一句指出,与“埃尔维斯与克莱斯”之间的合作就是这类合作之一。由上文可知,“这类合作”即共同寻求减少浪费和对废弃商品进行重新评估的方法的合作。J段第三句援引埃尔维斯与克莱斯品牌创始人的话,指出这样做(与巴宝莉达成五年合作计划)的主要目的是扩大他们的皮革救援项目,计划从巴宝莉皮革制品生产的边角料开始。可见,题干是对原文的同义转述。题干中的Burberry is working with a partner对应原文中的One such partnership is with Elvis&Kresse;题干中的leather属于原词重现。
转载请注明原文地址:https://jikaoti.com/ti/CAaFFFFM
0
大学英语六级
相关试题推荐
UsingdatafromaresearchstudythattookplaceintheU.K.whichaskedfamiliestoreportontheirdiets,theteamfoundthat
UsingdatafromaresearchstudythattookplaceintheU.K.whichaskedfamiliestoreportontheirdiets,theteamfoundthat
A、Printmaterialsforvisitors.B、Studyreferentialreports.C、AskSallytomakearrangements.D、Applytothechiefexecutive.B
A、Printmaterialsforvisitors.B、Studyreferentialreports.C、AskSallytomakearrangements.D、Applytothechiefexecutive.B
A、Toinformhimofaproblemtheyface.B、Torequesthimtopurchasecontroldesks.C、Todiscussthecontentofaprojectreport
A、Theywereasignofwealth.B、Theywereimportantfortheworkers.C、Theywereinexpensivetobuy.D、Theywerefashionaccesso
随机试题
菜肴组配的意义包括:①________;②确定菜肴的营养价值;③确定菜肴的口味和烹调方法;④确定菜肴的色泽和造型。
某交通局在检查中发现张某所驾驶货车无道路运输证,遂扣留了张某驾驶证和车载货物,要求张某缴纳罚款1万元。张某拒绝缴纳,交通局将车载货物拍卖抵缴罚款。下列说法中正确的有()。
尝以一珊瑚树高二尺许赐恺,枝柯扶疏,世罕其比。柯:扶疏:罕:
A.NADHB.NADPHC.细胞色素bD.细胞色素P450既是呼吸链中递氢体,又是递电子体的是
临床上对于急性上消化道出血,首选的辅助检查是
A股份有限公司(以下简称A公司)和B股份有限公司(以下简称B公司)均为增值税一般纳税人,适用的增值税税率均为17%。2017年1月5日,A公司向B公司销售材料一批,增值税专用发票上注明的价款为400万元,增值税额为68万元。至2017年9月30日尚未收到上
市区某企业本月缴纳营业税12万元,增值税留抵税额为18万元,应纳城建税为( )。
初二(3)班的班主任梁老师为了更好地促进学生发展,提高学生成绩,根据全班学生的不同水平和接受能力,尝试进行分层教学,该老师的做法()。
Indiansalwaysshake(摇)theirheadstheytalktoothers.【C1】________doesnothavethesamemeaning【C2】________"no".Ifsomeone
Whatisthesignofasmile?Asmileisastrongsignofafriendlyand______andawillingnesstocommunicate.
最新回复
(
0
)