Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. You work for Maruman stores a

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问题 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.
    You work for Maruman stores and have been asked by your Managing Director to write a report on possibility of opening a creche at the Notting Hill branch.
    Write the report for the Managing Director, including the following information
    the methods you carry out your research into the market
    the outcome of your investigation
    a reasonable conclusion
    recommendations as to its suitability for your company’s future plan.

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答案 REPORT ON POSSIBILITY OF OPENING A CRECHE INTRODUCTION Mrs. Lillian Cheng asked me to investigate the opening of a creche at the Notting Hill branch. In order to do this the following steps were taken: 1 I obtained a breakdown of figures showing the number of customers with young children. 2 I discussed this issue with several customers who brought children to the store. 3 The accommodation, staffing and insurance issues were considered. 4 I investigated the experience of other shops that already have a creche. DISCUSSION 1 7.3% of Maruman customers have at least one child under the age of 3. 2 The majority of customers interviewed said they would use a creche if the cost was reasonable. Some of these customers also commented that other friends who are not present might also consider visiting the shop if there was a creche. 3 There are strict laws and regulations concerning accommodation and staffing of a creche. The site would have to be approved to run a creche before we could start one. 4 Staff appointed to run the creche would have to be fully qualified. 5 A suitable space would have to be found. This would require running water as well as toilets. The creche would have to be close to the store entrance but due to noise level it should be kept separated from the main store. 6 The company would be required to ensure adequate insurance. 7 Many rival stores in the neighbourhood are offering creche facilities. CONCLUSIONS A creche would be popular and well-used if we decided to go ahead with this. RECOMMENDATIONS I suggest that the company should give further consideration to offer a creche and investigate the financial aspects that would be involved.

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