首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a si
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a si
admin
2015-02-17
54
问题
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial
gimmick
. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious — and without the consumer’s knowledge.
Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to or eyes are not
consciously
"seen. "We select only a few for conscious"seeing" and ignore the rest. Actually the discarded impressions are recorded in the brain though they are below the
threshold
of consciousness.
There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in just two words: sales increase.
In an unidentified movie house not so long ago, unknown audiences saw a curious film program. At the same time, on the same screen on which the film hero was courting the heroine a subliminal projector was flashing its invisible commercials.
" Get popcorn," ordered the commercial for a reported one three-thousandths of a second every five seconds. It announced" Coca-Cola" at the same speed and frequency to other audiences. At the end of a six weeks trial, popcorn sales had gone up 57 percent, Coke sales 18 percent.
Experimental Films. Inc, says the technique is not new. It began research on subliminal perception in 1954. Experimental Films stresses that its equipment was designed for helping problematic students and treating the mentally ill. At NYU two doctors showed twenty women the projected image of an expressionless face. They told the subjects to watch the face for some change of expression. Then they flashed the word angry on the screen at subliminal speeds. Now the women thought the face looked unpleasant. When the word happy was flashed on the screen instead, the subjects thought the woman’s facial expression looked much more pleasant.
Subliminal techniques, its promoters believe, are good for more than selling popcorn. Perhaps the process can even be used to sell political candidates, by leaving a favorable impression of the candidate in the minds of the electorates subliminally.
How convincing are these invisible commercials? Skeptical psychologists answer that they aren’t anywhere near as effective as the ad men would like to think they are. Nothing has been proven yet scientifically, says a prominent research man.
Subliminal ads are invisible because they are shown very______.
选项
A、fast
B、naturally
C、often
D、vaguely
答案
A
解析
根据文中第五段的“Get popcorn,”ordered the commercial for a reported one three—thousandths of a second every five seconds.广告每五秒以三千分之一秒的速度显示广告指令“去买爆米花”。可知,广告显示的速度是非常快的,A项符合题意。B项“自然地”,C项“经常地”,D项“含糊地”,这三项显然和文中表示广告显示的速度不符合。
转载请注明原文地址:https://jikaoti.com/ti/572YFFFM
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Municipalbansonsmokinginrestaurantsandbarsarehighlycontroversial,buthistoryshowstheycanalsobehighlyeffective.
Municipalbansonsmokinginrestaurantsandbarsarehighlycontroversial,buthistoryshowstheycanalsobehighlyeffective.
Recentclashesbetweenthetwomilitarygroupslentcredencetotherumorsofanimpendingcatastrophe.
Children’sliteraturetracesitsbeginningstopreliteratetimes,whenancientstorytellerspassedtalesandlegendsfromgenera
Althoughnobodywasveryenthusiasticaboutit,theydecidedtocancelthetrip.
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abettertechnicaltermthatcanwell【C1】________thiside
It’scommonlyacknowledgedthatinfantmortalityhasdeclinedbecauseofrecentmedical_________andahigherstandardofliving
Whatissuggestedforyourinvestment?
Howmanypeoplearethreatenedasaresultofthedeterioratingoceanenvironments?
A、Itonlytookmeanhourtocometoaconclusion.B、Ididn’thaveachancetorevisetheconclusion.C、LaterIconcludedthatI
随机试题
如图为延迟式正向AGC特性。试计算①AGC的延迟量,②AGC的控制范围。
考察社会资本再生产,核心问题是分析()
成熟HDL中含量最多的物质是
患者,男,52岁。下肢疼痛3年,痛势剧烈,痛有定处,遇寒冷天气疼痛加剧,畏寒喜暖,苔白,脉弦紧。对该患者进行针灸治疗时,除主穴外,还应加用
A、地西泮B、扑米酮C、丙戊酸钠D、卡马西平E、苯巴比妥癫痫持续状态的首选药物是
单位负责人对依法履行职责、抵制违反《会计法》规定行为的会计人员进行打击报复的行为主要有()。
边远地区和交通不便地区的企业,库存现金限额可以多于()天,但不能超过()天的日常零星开支量。
根据企业所得税法的规定,下列说法不正确的是()。
情商和智商虽然都与遗传因素、环境因素有关,但是它们与遗传、环境因素的关系是有所区别的。智商与遗传因素的关系远大于社会环境因素,情商主要是靠后天培养的。但是在一个人情商培养的过程中,智商也会自然而然地得到发展,这是不容置疑的。本段文字意在说明()。
20世纪90年代以来,我国境内外部分“东突”势力公开宣扬,要通过暴力手段达到在新疆建立伊斯兰国家的目的。据不完全统计,自1990年至2001年,境内外“东突”恐怖势力在中国新疆境内制造了至少二百余起恐怖暴力事件。中国政府对“东突”恐怖势力所从事的暴力恐怖活
最新回复
(
0
)