首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
admin
2017-02-01
38
问题
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world.
The 35-year-old woman is dissatisfied with the ad of Haier TV because______.
选项
A、there is too much misleading information in it
B、it hasn’t given a thorough introduction of the product
C、it is too difficult to understand
D、it has been showed in a simple-minded way
答案
D
解析
首段第4句中的too direct表明该女士认为海尔电视机的广告方式过于简单直接,本题应选D。
转载请注明原文地址:https://jikaoti.com/ti/3smFFFFM
0
大学英语六级
相关试题推荐
A、Sheisnotgoodattyping.B、Shewilldefinitelynotdoit.C、Shewilldoitifshehastime.D、Shewilldoitbecausesheis
A、DietB、Overweight.C、Lackofsleep.D、Sleepingdisorder.B
Inthe1980s,homeschoolingmadeacomebackintheU.S.whenreligiouslyconservativeparentsconvincedstatestoapproveandgi
Throughouthistorymanhasobservedsuchnaturalcyclesastherisingandsettingofthesun,theebbandflowoftheoceantide
Throughouthistorymanhasobservedsuchnaturalcyclesastherisingandsettingofthesun,theebbandflowoftheoceantide
Fertilizerusehasexploded,overloadingplantsworldwide,likelyalteringecosystemsfordecadestocenturies,scientistsrepor
A、Toletoutcleangas.B、Totakeinharmfulgas.C、Tousevariousplants.D、Tolettheairflowfreely.C短文未句明确提到,使空气清新的最有效方法就是
A、Hiscomputerdoesn’tworkwell.B、Heisn’tgettingalongwithhisstaff.C、Hedidn’tregisterforapropercourse.D、Hecan’t
ThedirectraysofthesuntouchtheequatorandstrikenorthwardtowardtheTropicofCancer.IntheSouthernhemispherewinter
随机试题
简述用户家中水质发生白浊的原因。
TheRedCrossis【B1】______organizationwhichcaresforpeoplewhoarein【B2】______ofhelp.AmaninaParishospitalwhonee
Planesmayaccountforonly2percentoftheworld’scarbonemissions,butitisafiguredestinedtorise.Theaviationindust
胃肠减压的目的不包括
内踝高点直上3寸,胫骨内侧面后缘是
尽管采用完全复制法,ETF的收益率与所跟踪指数的收益率往往还会存在跟踪误差。()
建立社会信用体系的支柱是()。
截至2011年末,T市城镇职工基本医疗保险参保人员474.52万人,城乡居民基本医疗保险参保人员498.30万人.城镇职工基本养老保险参保人员458.70万人,城乡居民基本养老保险参保人员97.80万人.失业保险参保职512258.75万人,工伤保险参保
SomepeoplewouldsaythattheEnglishman’shomeisnolongerhiscastle,andthatithasbecomehisworkshop.Thisispartlybe
A、TherearenotenoughseatsinthecarB、Therearcalreadyenoughpeopletoseeheroff.C、Thegirl’sfamilydoesn’tallowhim
最新回复
(
0
)