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  3. What is important when...? Selecting promotion mix - Advertising - Demographic characteristics - -

What is important when...? Selecting promotion mix - Advertising - Demographic characteristics - -

admin2016-09-23  11
问题 What is important when...?
Selecting promotion mix
- Advertising
- Demographic characteristics
-
-
选项
答案In the first place, choosing advertisement is important. Within its coverage, it can reach millions of people here and there. Advertisement can attract many people to notice your products, just through cost-effective channel, Internet, billboard, television and so on. Besides, taking demographic characteristics into consideration is also very necessary. Such characteristics contain many elements, such as one’s age, income, education, social class, etc., which play a decisive role in your selection. For example, using Internet for teenagers, using newspapers or magazines for educated people, etc. Lastly, sales promotion is also important. Company can make use of free samples, loyalty schemes and trade shows to attract more existing customers and potential customers.
解析     本题需要发言的主题是“选择营销组合方案”。根据已有的要点1“Advertising广告”，可以联想到广告对于开拓市场(explore your market)十分重要。根据已有的要点2“Demographic characteristics人口分布特点”，可以联想到其原因是满足客户的不同需求(meet different needs)。另外我们还可以补充一些回答的要点，例如，Geographic distribution地域分布，可以想到这对于针对不同地区开展营销活动(concentrate different places)十分必要；再如，Sales promotion，促销可以吸引更多的顾客(attract more customers)。
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