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  3. For Mitchell and Skye Cohen, the third-generation owners of Economy Candy in New York City, the short period between Halloween a

For Mitchell and Skye Cohen, the third-generation owners of Economy Candy in New York City, the short period between Halloween a

admin2022-11-16  97
问题     For Mitchell and Skye Cohen, the third-generation owners of Economy Candy in New York City, the short period between Halloween and New Year is usually the busiest season. The store would serve upwards of a thousand customers in a weekend, when shoppers flocked to the small Lower East Side store to buy candy in bulk for holiday gifts and parties.
    But this year, the aisles of Economy Candy are uncharacteristically quiet, devoid of their typical crowds of loyal locals and curious tourists. When the COVID-19 pandemic hit New York City in March, the Cohens halted in-person shopping for the first time in the store’s 83 years. For a business that has always relied on foot traffic for the majority of its revenue, the decision was tough but necessary: the shop wasn’t big enough to keep people a safe distance from one another, and the costs of stocking, staffing and sanitizing far outweighed the profit they’d see if they stayed open. So, for the past nine months, the Cohens have sold their sweets primarily via their website, shipping orders or arranging curbside pickup.
    More than 30 million small businesses in the U.S. are struggling for footing in what should be their busiest quarter. A Visa survey taken in September found that 69％ of small businesses still viewed the 2020 holiday season as a top sales opportunity—but retail looks vastly different when a health crisis is both upending the economy and changing the way we shop.
    And in the age of social distancing, online shopping will see a boost. A November McKinsey report found that 37％ of consumers will shop more online this holiday season. As a result, many small businesses that may have had little to no digital presence are upping their online offerings.
    It’s a challenge unlike anything else Economy Candy has experienced over the nearly nine decades it’s been in business, during which it has survived the Great Depression, 9/11 and Hurricane Sandy. But the Cohens remain hopeful that their turning to online sales can save them this holiday season. They have begun making candy care packages in Thanksgiving, Christmas and other holidays that encourage customers to celebrate the season with loved ones, even if they have to do so from afar.
    "We got by the first 80 years by people telling their friends and people from out of town to go shop at Economy Candy; now, word of mouth is online and on social media," Mitchell Cohen said. "We need people to shop local and shop mom-and-pops so we can be here for another 80 years."
Which of the following would be the best title for the text?
选项 A、Small Retailers Look for Ways to Survive the Holidays
B、Importance of Customer Loyalty to Commercial Success
C、End of Economy Candy’s Good Old Days
D、Government’s Responsibility to Support Small Retailers
答案A
解析 文章以平价糖果店为例，指出由于疫情影响，美国众多小微企业陷于生存困境，不得不改变经营方式进行自救。所以A选项Small Retailers Look for Ways to Survive the Holidays(小零售商们在寻找挺过假期的方法)为文章主旨的概括，故为答案。B项Importance of Customer Loyalty to Commercial Success意思是“顾客忠诚度对商业成功的重要性”，C项End of Economy Candy’s Good Old Days意思是“平价糖果店过去美好时光的终结”，文章仅在第一段提到平价糖果店疫情之前生意的兴隆，第二段提及在疫情之下，那些忠实的顾客也不再光顾线下店铺，这些都只是一些细节信息，并非文章主旨，故排除这两项。D项Government’s Responsibility to Support Small Retailers意思是“政府支持小零售商的责任”。文章没有提及政府的责任，故排除。
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