首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Globalization and exporting activities. B、Different types of overseas markets. C、Different relationships between export and im
A、Globalization and exporting activities. B、Different types of overseas markets. C、Different relationships between export and im
admin
2017-12-31
42
问题
Good morning, everyone. I’m going to give a brief summary of the transition from export marketing to global marketing. Basically, there are three phases in this transition. These are: export marketing, international marketing, and global marketing.
Let’s describe the first phase, which is export marketing. Export marketing has four main characteristics. First, with export marketing there is home-based production and home-based management. Secondly, there is direct selling to the export markets. Next, it’s common to use agents and distributors. Finally, it’s possible that there arc sales centers in overseas markets. Overall, the investment costs are low with export marketing because almost everything, especially production and management, is still centered on the home base.
Now let’s look at the second phase, international marketing. Here I identify three main characteristics. The first is that production has expanded to overseas markets. This is very important. Next, there is local management. This means you have local cost centers, individually responsible for making a profit. Finally, there is much more local employment of staff and management. Altogether, this means there is more investment, so investment with international marketing is high.
Now we come to the third phase, which is global marketing, with at least four main characteristics. The most important is that the brand name, or brand names, are international, like IBM or Coca-Cola. Secondly, the business is established in all major world markets. This means, and this is the third point, that the business has a global identity. Next, the business has cost centers in all major markets. The fourth and final point is that the production is often complex, with parts made and transported all over the world between various centers. An example here is a laptop, where perhaps the chips, the circuit board, the case, the screen, the packaging, the documentation, are all made in different locations around the world. Maybe Singapore, Brazil, Italy or South Africa. The result is that the global marketing phase involves very high levels of investment, higher than the other two phases.
That is a good summary of the stages between export marketing and global marketing. Does anyone have any questions or need clarification on any point?
Question No. 16 What’s the main topic of this talk?
Question No. 17 Which of the following is TRUE with the phase of export marketing?
Question No. 18 What do we know about the phase of international marketing?
Question No. 19 What is the most important characteristic of global marketing?
Question No. 20 Which of the following phases involves the highest levels of investment?
选项
A、Globalization and exporting activities.
B、Different types of overseas markets.
C、Different relationships between export and import.
D、The transition from export marketing to global marketing.
答案
D
解析
转载请注明原文地址:https://jikaoti.com/ti/lCCYFFFM
本试题收录于:
NAETI高级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI高级口译笔试
外语翻译证书(NAETI)
相关试题推荐
InDecember,WaymoLLC,theleadingdriverlesscarcompany,broughtouttheworld’sfirstcommercialrobo-taxiservice.Butfor
女士们、先生们:我非常高兴能利用英中贸协年会的机会向英国工商界朋友们致以诚挚的问候。多年来,英中贸协一直关心和支持中英关系发展,是堪称两国友好交流的桥梁和互利合作的纽带。在此,我谨对英中贸协及诸位长期为促进中英经贸合作所做的不懈努力和杰出贡献表示
A、Theaveragedisposableincomeislowerintheregion.B、TheGDPishigherintheregion.C、Thecostsofoperatorsarelowerdu
Peopleofdifferentfieldscametogetherforthesamedreamofbuildingasmartcity.
Itlooksunlikelythatmedicalsciencewillabolishtheprocessofageing.Butitnolongerlooksimpossible."Inthelongr
A、Workingismoreimportantthanhavingaholiday.B、Adrivershouldbemorecarefulthanapedestrian.C、Indriving,itisalwa
A、GoingshoppingismuchmoreexhaustivethanshoppingontheInternet.B、Forme,takingarestisbetterthansurgingtheInter
Iremembermeetinghimoneeveningwithhispushcart.Ihadmanagedtosellallmypapersandwascominghomeinthesnow.Itwa
A、Thegrowingcrisisofinadequateretirementpensionsforthefuture.B、Theproblemofprovidingadequatemedicalcareforthe
A、Three.B、Six.C、Nine.D、Four.C
随机试题
Aninvestigationofthecase______nextweek.
A.戒毒药品B.麻醉药品C.精神药品D.放射性药品E.医疗用毒性药品连续使用后易产生身体依赖性、能成瘾癖的药品是
由于许多国家已不使用出口税和()税,因而通常提到的关税是指进口税。
下列关于预收账款和应付账款的说法中不正确的是()。
下列不属于导游人员在导游活动中的“七不准”的内容的是()。
对培训效果进行定性评估的优点包括()。
白磷:自燃
合成血红蛋白的基本原料是
计算机网络的基本分类方法主要有两种,其一是(),其二是()。
A、SmartCard.B、MasterCard.C、VisaCard.D、AmericanExpress.A男士问的是普通信用卡有哪些,女士的回答是“MasterCard”,“Visa”,“Discover”,and“America
最新回复
(
0
)