首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about Reebok. For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer y
Read the article below about Reebok. For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer y
admin
2012-09-10
48
问题
Read the article below about Reebok.
For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose.
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies" . They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount-stores.
Although the Reebok Company has solved the problem of fulfilling its orders, it______.
选项
A、is still particular about who sells its products
B、does not want to further expand its retailing network
C、still limits the number of shoes supplied to stores
答案
A
解析
问题是“尽管锐步公司解决了履行订单的问题,但它还是……”。题干中的关键词fulfilling出现在第三段,These fulfillment problems seem to be under control now的意思是“现在,履行订单中出现的问题看来已经得到控制”,说明可以满足需求了,后面的but引出了转折,正好是题干的问题所在。but the company is still selective about its distributors(但是公司对于其经销商的选择还是很挑剔的)。选项A中的who sells its products指的就是distributor,而is still particular about与still selective同义,所以A为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/hxTYFFFM
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthetextbelowaboutabusinessletterwrittentothesolesupplier.Inmostofthelines(41-52)thereisoneextraword
ReadthefollowingarticleabouthowHaierachievesitsgoalofbeingamainstreambrandintheUSandthequestionsontheoppo
Readthistextaboutcustomerco-production.Choosethebestsentenceformtheoppositepagetofilleachofthegaps.F
HowtoapproachSpeakingTestPartOne•Inthispartofthetestyouanswerquestionsaboutyourselfandexpresspersonalopinio
Thespeaker,MsTurnerisfromTheabilityandaptitudetestsindicatethattopscorers
ECErefersto______.Intheturnkey-plantarea,______haslittleexperience.
Badpeoplealsogothereaswellasshoppers.Manycrimeshappenatthesameplace.
Badpeoplealsogothereaswellasshoppers.Crimesarerampantinmalls.
Theworldofmust-haveback-to-schoolstuffisratchetingdowntothelittlestconsumer:thepreschooler.Thecoolestclothing.
Theworldofmust-haveback-to-schoolstuffisratchetingdowntothelittlestconsumer:thepreschooler.Thecoolestclothing.
随机试题
人体中胃的主要作用之一是________。
男,35岁。驾车肇事,右髋致伤剧痛。检查见:右下肢短缩,内旋位、内收位弹性固定,足背不能背屈。为明确诊断首先应进行的检查是()
药学服务最基本的要素是
下列哪一项符合《消费者权益保护法》的规定?
按建标[2003]206号文件的规定,措施费包括()。下列费用中属于施工机械使用费的包括()。
在进行谈判的时候,一定要注意谈判技巧,同时也要做大量的组织准备工作,以下不属于谈判组织准备工作的是________。
甲、乙两个学校的在校生人数之比为S:3,甲学校如果转入30名学生,再将85名学生转到乙学校,则两个学校在校生人数相同。则此时乙学校学生人数在以下哪个范围内?
在Windows系统中,若要查找文件名中第二个字母为b的所有文件,则可在查找对话框输入(1);若用鼠标左键双击应用程序窗口左上角的图标,则可以(2)该应用程序窗口。(2)
Whatremainedunchangedinspiteofallthechallengesinfamilylife?
Whatcanbedoneaboutmassunemployment?Allthewiseheadsagree:there’renoquickoreasyanswers.There’sworktobedone,
最新回复
(
0
)