How do people show their fondness of information?

We complain about our oversupply of information. We treasure it nonetheless. We aren’t shutting down our e-mail addresses. On the contrary, we’re buying pocket computers and cellular modems and mobile phones with tiny message screens to make sure that we can log in from the beaches and mountaintops. These devices are fed by our ever-growing militia of information carriers.

No company gets more attention today than Uber. It’s changing personal transportation. It’s worth $ 41 billion. So, of course, every startup team wants to sprinkle a little Uber dust on itself. GlamSquad, which lets users tap an app to get a hairstylist to do a house call, dubbed itself "sort of an Uber for women’s haircuts". BloomThat calls itself the Uber for flowers. GreenPal’s CEO described his company as an Uber for lawn care.