Listen to the following passage. Write in English a short summary of 150-200 words of what you have heard on the ANSWER SHEET. Y

In Shanghai, KFC serves porridge for breakfast and Peking Duck burgers for lunch. In Beijing, Starbucks serves green and aromatic teas. In Shenzhen, Coca-Cola produces carbonated fruit drinks and bottled water. The brands are indisputably western and they are carving out good market share as global businesses. But they have also learned that success in the emerging markets requires adaptation to local tastes, attitudes and values.
    Glocalization, to be brief, is the combination of "globalization" and "localization". The term first appeared in a late 1980s publication of the Harvard Business Review and has been used for description of marketing and trading since then. As can be seen in the examples of KFC, Starbucks and Coca-Cola in China, in business, glocalization is used to describe a product or service that is developed and distributed globally, but is also adjusted to accommodate the user or consumer in a local market.
    I must admit, I don’t like the word, and you won’t find it in the dictionary, so technically, it isn’t a word, but the concept of glocalization does have some substance. As social, economic and political interdependencies make the world ever more global, our hearts still cling to our small tribal ancestries, and yearn for the comfort of our local surrounds—a language we speak and understand, people that look and sound like we do, familiar foods, etc. That’s predictability. Ten years ago, we might have seen global and local as the two ends of a dichotomous spectrum, but today we are appreciating that we can be both, we can be glocal, in all senses.
    Anthropologists studying this 21st century metamorphosis are softening what would otherwise be polar extremes and showing that a hybrid of global and local is not only possible, but the most probable outcome. Increasingly we want to indulge in the unique idiosyncrasies of cultures other than our own. Chances are your culinary tastes are much more diverse than those of your grandparents. Chances are you have traveled abroad to experience a different culture. Chances are your work colleagues come from at least half a dozen different ethnic backgrounds. To think it over, glocalization is already what all of us, consciously or not, slip into in our everyday life.
    In such a world trend, while we enjoy more advantages, new challenges are emerging for careers, especially when you are managing a glocal team. New competencies are required that combine leadership, personal and interpersonal capabilities in a global context to drive organizational effectiveness. Studies show that successful cross-cultural leaders can combine general intelligence IQ, with emotional intelligence EQ and provide the appropriate context via cultural intelligence CQ. These are high order, strategic, new generation abilities that will distinguish real global citizens from those with a one-dimensional mindset.