首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
admin
2018-06-30
38
问题
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
How to write a tourism marketing plan
【L1】A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
【L2】______about the travelers of your area is necessary for an effective plan.
【L3】First, you should set your______.
【L4】Your marketing goals should be far-ranging so that they can be accomplished through______.
【L5】SWOT is short for______,______,______and Threats.
【L6】Strengths and weaknesses are______that could have an impact on your market position.
【L7】Opportunities and threats are external forces that influence your______.
【L8】Thirdly, create a community or______.
【L9】Make______of the features your area offers including food and accommodation, etc.
【L10】Fourthly, recognise your______.
【L11】Ask for______information such as gender, age, income and home town.
【L12】Finally, set marketing objectives for each______.
【L9】
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan. For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent external forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
A MASTER LIST
解析
该题中表示“做一个你的地区所提供的食宿等的……”,关键句中则用“lodging,restaurants...”取而代之,意义未变,故所填之词应是a master list。
转载请注明原文地址:https://jikaoti.com/ti/cqMsFFFM
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whoisthespeaker?
Whereisthemanwaitingforhisinterview?
Whathappenedinthecompanylastnight?
Whatarethespeakersdiscussing?
WhatdoesthespeakermentionisspecialaboutMr.Rowe?
Whataretheytalkingabout?
ManagerSelectingYourcompanyneedstoselectanewmanagerforanewbranchinanothercity.Youhavebeenaskedtosubmitid
1.Practiseansweringthesequestions.PhaseOne:•Canyoutellmeaboutyourpresentjobandyourplansforthefuture?•Can
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
随机试题
8251A是一个既可以上作在同步方式,又可以异步方式的串行通信接口芯片。()
某女,24岁。自初潮后表现为月经开始前一天腹痛,时有恶心,子宫、附件正常。最可能是
为减小基牙负担,桥体设计时应考虑
下列有关法官行为的论述中,哪些体现了审判独立的原则?()
在计算房地产投资项目的偿债备付率时,可用于还本付息的资金包括()。
某公路桥梁工程施工项目,业主委托某监理单位进行施工监理,并分别与监理单位和施工总承包单位签订了合同。在施工过程中,施工总承包单位没有做桥面防水层的专业技术,按照施工合同约定,总承包提出将桥面防水层的工作进行分包。为了保证施工质量,并赶在雨季前做完
汉字的发展轨迹大体是()
教育活动的主导性因素是()。
计算机使用了一段时间后,系统磁盘空间不足,系统启动时间变长,系统响应延迟,应用程序运行缓慢,为此,需要对系统进行优化。系统优化工作不包括_______。
Tomygreatsurprise,manyastudent(agree)______withmeonthistopic.
最新回复
(
0
)