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  3. Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the

Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the

admin2017-02-17  31
问题     Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the world. Euromonitor, a research firm, believes it will grow 8% each year from now to 2017.
    It would seem【C1】______then, that some of the world’s best-known brands are giving up on such an【C2】______market. This week L’Oreal of France, the world’s biggest cosmetics firm, said that it will stop selling its Garnier line of beauty products in China. This came on the【C3】______of an announcement by Revlon, an American【C4】______that it would leave the country altogether.
    L’Oreal insists that this is not a step【C5】______from the Chinese market, of which it【C6】______an 11% share, but rather a【C7】______in strategy. It says it will henceforth【C8】______selling Chinese consumers its L’Oreal Paris and Maybelline New York lines. Revlon has done rather less well in China, which【C9】______a tiny share of its global【C10】______. It is said to have【C11】______a big fall in sales in recent months and【C12】______this on a slowing Chinese economy.
    A few years ago, when China’s annual GDP growth was in double digits and its consumers had【C13】______begun to fill their repressed desire for foreign luxury, the firms that sold it set themselves ambitious targets. Now China is coming to【C14】______a more normal emerging market: still with much potential for growth,【C15】______with no guarantee that every【C16】______foreign product entering it will get a piece of the action. Consumers are becoming more【C17】______, and are increasingly unwilling to pay extra money for all but the very best brands.
    At the same time costs are high. Wages for "beauty assistants" and other saleswomen are【C18】______at double-digit rates annually. Marketing in such a huge and diverse country, are【C19】______To cap it all, Chinese cosmetics firms are quickly catching up with the foreign ones.
    As the costs rise and the【C20】______slows, L’Oreal and Revlon are unlikely to be the last foreign cosmetics firms to think again about their ambitions in China
【C7】
选项 A、victory
B、failure
C、shift
D、challenge
答案C
解析 此短句由but引导，表示转折，即欧莱雅认为停止销售卡尼尔系列产品是一种策略(strategy)。C项shift“改变”代入后表示欧莱雅坚持此举是其策略转变。
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