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  3. Lego Toy Is in the Action in the Business When recruiting at British universities, PricewaterhouseCoopers, one of the Big Fo

Lego Toy Is in the Action in the Business When recruiting at British universities, PricewaterhouseCoopers, one of the Big Fo

admin2013-04-03  35
问题                 Lego Toy Is in the Action in the Business
    When recruiting at British universities, PricewaterhouseCoopers, one of the Big Four auditing firms with its headquarters in the New York City, presents candidates with an unusual exercise. They are asked to build a tall and sturdy tower using the smallest possible number of snap-together Lego bricks. Similarly, at Google Games, a recruiting event first staged by the search-engine giant in April, candidates are invited to build Lego bridges—the stronger the better.
In each case, the company is trying to convey the idea that it offers a creative, fun working environment. "It was as much advertising as a way of trying to get recruits," says Brett Daniel, a student at the University of Illinois at Urbana-Champaign who built the Google Games’ weakest bridge.
    A Danish firm, based in Billund, Denmark, has embraced the corporate use of its colored plastic bricks. As part of a scheme called " Serious Play" it is certifying a growing number ofprofessional Lego consultants, now present in 25 countries. They coach managers by getting them to build "metaphorical abstractions" of such things as corporate strategy, says Lego’s Jesper Jensen, who runs the scheme. Hisham E1-Gamal of Quest, a management consultancy based in Cairo that offers Serious Play workshops, says demand for the two-day, $7, 000 courses is booming.
    Firms in crisis, such as those corrupted by scandal or in the pains of a takeover, tend to be most receptive to the idea of Lego workshops, says Francois de Boissezon of Imagics, a consultancy based in Brussels. The results can be embarrassing, particularly for senior managers. Tsai Yu-Chen of UGene Mentor, a Serious Play consultancy based in Taipei, says a common exercise is modeling, but not naming, "the people you hate most". One chief executive was modeled as a figure so fat that he blocked a hallway, suggesting he was clogging up the company.
    Lego workshops are effective because child-like play is a form of instinctive behavior not regulated by conscious thought, says Lucio Margulis of Juego Serio, a consultancy in Buenos Aires. This produces "Eureka" moments: a perfectionist who realizes the absurdity of frustration over an imperfect Lego construction; the owner of a firm with dismal customer relations who models headquarters as a fort under siege; or an arrogant boss who depicts his staff as soldiers headed into battle. Even in the office, it seems, Lego has a part to play.
According to Lucio Margulis, a person’s behavior in Lego workshops is characterized by being______.
选项 A、effective
B、childish
C、natural
D、conscious
答案C
解析 推理判断题。根据专有名词Lucio Margulis定位到最后一段第_句。他说，“乐高游戏工作室非常有效，因为孩童般的游戏是一种本能行为”，言外之意就是，他认为人们玩乐高游戏的行为是天性本能的，故选[C]项。[A]、[B]．两项为强干扰项。题干中的characterized一词表明题干提问的关键是在乐高游戏工作室中，人的行为特点如何。而[A]项的effective在原文修饰的是Lego workshops，B项的childish(幼稚的)并不等同于原文的child—like(孩童般的)，况且child—like修饰的是play，两项均与题于不符，均可排除；由not regulated by conscious thought，可推知[D]项“有意识的”错误。
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