What problem does the speaker mention?

Good morning, everyone. Thanks for coming to our last monthly meeting of the year. Unfortunately, there are several serious issues to discuss. As the product designers here at Gelacom, Inc. , you should be aware that demand for our cell phones has fallen over the past twelve months. Market research surveys have confirmed this, and it has been reflected in our dwindling sales. You have each been given a report of our annual sales, and you’ll see that the figures are very disappointing. Now, listen up. This is an extremely important time for our company, and we must make changes if we wish to remain the market leader. So I’d like to introduce George Allen, who will discuss strategies to boost our sales by improving our products.