2. 外语
  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

admin2012-01-23  44
问题     In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
    A．Deal with crises: how to deal with different kinds of crises
    B．Plan a project: what is important when planning a project
    C．Setting up a new branch: what should be considered when setting up a new branch
选项
答案 A．Deal with crises: how to deal with different kinds of crises When dealing with crises, a quick reaction is very necessary. Giving the relevant response through the mass media can ensure that the public get the accurate and authoritative information and avoid rumours. Second, knowing the real reason of a crisis is another important factor. By finding out the cause, we can eliminate people’s speculation and doubt and put the loss to the minimum. The last important factor you should consider is your attitude. namely whether you are honest and sincere. This is an effective channel to remedy company’s image and ask for customers’ forgiveness. B．Plan a project: what is important when planning a project When planning a project, the first and foremost thing you should do is introducing the project. If your staff understand you intention, they may come up with good ideas for the plan, so you can make a more comprehensive and feasible plan. Secondly, we should provide procedures of the project. In this way, employees can be spurred to well prepare for the project with the hope of harvesting the benefits. But don’t forget to keep your promises when all the tasks are done. Thirdly, we must bear in mind that there are always some problems we will encounter. If we can think of some problems in advance and take necessary measures to prevent them. we can avoid many wastes in time, money and labour. C．Setting up a new branch: what should be considered when setting up a new branch In the first place, when a company opens a new branch, the top thing is selecting the site location. You must investigate whether it is the centre of market demand, the availability of labor force and economical transportation should also be considered in advance. Meanwhile, you should make market research before you start up a new branch. Questions such as whether there exists a niche market, whether your investment can make a profit. will decide the expansion potential of your company. Lastly, it’s of great importance to consider local consumption level. If their purchasing power is so strong enough, then you can set up a new subsidiary to meet customer’s further needs. If the case is opposite, you should take it carefully.
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