2. 外语
  3. A: If I am already marketing my product in Europe, can I expand this effort to Asia? // B：在欧洲和拉美能实施的策略，如果不做适应性方面的调整，未必也能在日本、中国或亚

A: If I am already marketing my product in Europe, can I expand this effort to Asia? // B：在欧洲和拉美能实施的策略，如果不做适应性方面的调整，未必也能在日本、中国或亚

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问题 A: If I am already marketing my product in Europe, can I expand this effort to Asia? //
B：在欧洲和拉美能实施的策略，如果不做适应性方面的调整，未必也能在日本、中国或亚洲其他地方实施。要更多地了解一个你即将要去推销产品的国家以及那些曾经行之有效的具体营销策略，最好去咨询自己所感兴趣的国家的顾问或专家。／／营销策略包括参与国家或地方的贸易考察团、国际贸易展、广告以及通过因特网进行在线促销。在因特网方面要记住，尽管现在亚洲因特网事业的发展是全世界最快之一，但其使用总量仍比不上欧美国家的水平。／／
A:  Do I need to translate my sales literature into the local language? Will I need to learn foreign languages? //
B：假如你真的想在亚洲市场上获得成功，那么强烈建议你把营销材料翻译成你打算去营销的亚洲国家的语言。尽管英语是国际性商务语言，但人们在阅读和说话的时候总喜欢用自己的母语。／／即使亚洲商界的经理们英语说得很好，其中一些还在美国或西方国家的大学接受过教育，但他们仍然喜欢用自己的母语进行交流，并因此而感到亲切自然。／／你所希望得到的顾客当然是那些能轻松自然地了解你产品的特性并能够把你的产品与其他竞争者的产品区分开来的人。在某个国家经营业务，如果能在自己的公司里招聘一个操当地语言的人则表明对市场很投入。／／
选项
答案A：假如我正在欧洲推销产品，也能在亚洲做同样的努力吗? B: Strategies that work in Europe or Latin America probably won’t work in Japan or China or often in other places in Asia without some adapting. Learn more about the country you intend to sell in and about specific marketing strategies that have succeeded in the past by talking to consultants or other experts in the countries in which you are interested. Marketing strategies may include participation at State and Federal trade missions, international trade shows, advertising, and on-line promotions via the Internet. Keep in mind, with respect to the Internet, that although growth figures for the Internet in Asia are among the highest in the world, total usage is still limited when compared to U. S. and European levels. A：我是否需要把营销资料翻译成当地的语言?是否需要学会几门外语? B: If you are serious about succeeding in the Asian market, it is highly recommended that you translate your marketing materials into the Asian language of the prospective country in which you intend to market and sell your product. English is the universal language of business but people always feel more at ease reading and speaking their first language. Even Asian business executives who are good English speakers and who have been educated in the U. S. or western Universities often will prefer their first language and will feel more comfortable in it. A comfortable buyer who is able to better understand how your product stands apart from the competitors is what you want. Having someone within your company who is capable of speaking in the language of the country in which you are doing business demonstrates your commitment to the market.
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