首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote g
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote g
admin
2022-12-18
78
问题
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
【B11】________________Since public relations involves communications with stockholders, financial analysts, government officials, and other non-customer groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a limitation because the public relations department of consultant will likely not be in tune with marketing efforts.【B12】_______________ Although the basic purpose of public relations is to provide positive influence on the public image, this influence generally may be less than that provided by the other components of the public image mix.
【B13】______________Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct to the regular advertising.【B14】_______________
The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities.【B15】_______________Public relations and directed publicity may help highlight favorable newsworthy events, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.
A ) Publicity may be in the form of news that has favorable overtones for the company initiated by the public relations department.
B ) Furthermore, not all publicity is initiated by the firm; some can result from an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.
C ) Publicity then is part of public relations when it is initiated by the firm, usually in the form of press releases or press conferences.
D ) Many factors impact on the public image. Many of these have to do with the way the firm does business, such as its product quality, the servicing and handling of complaints, and the tenor of the advertising.
E ) It surely causes heavy losses to the company.
F ) Poor communication and no coordination may be the consequences.
G ) The public relations, in fact, is developing some new relative concept in the past few years.
【B13】
选项
答案
A
解析
转载请注明原文地址:https://jikaoti.com/ti/Du1iFFFM
0
考研英语一
相关试题推荐
YouareagraduatingstudentofBeijingUniversity,andyouareinterestedinthepositionofsalesmanagerofferedbyacompany
Writeanessaybasedonthefollowingchart.Inyourwriting,youshould1)interpretthechart,and2)giveyourcommentsYous
TheWorldBank,InternationalTelecommunicationsUnion(ITU),GlobalSystemforMobileTelecommunicationsAssociation(GSMA),an
TheWorldBank,InternationalTelecommunicationsUnion(ITU),GlobalSystemforMobileTelecommunicationsAssociation(GSMA),an
TheWorldBank,InternationalTelecommunicationsUnion(ITU),GlobalSystemforMobileTelecommunicationsAssociation(GSMA),an
Forthoseseekingtohelptheworst-offinpoorcountries,themobilephonehasbeenamagicwand.Mobile-moneyaccountshavehe
Forthoseseekingtohelptheworst-offinpoorcountries,themobilephonehasbeenamagicwand.Mobile-moneyaccountshavehe
EmerginginthelateSixtiesandreachingapeakintheSeventies,LandArtwasoneofarangeofnewforms,includingBodyArt,
随机试题
下列为闭经病人提供的护理措施,不妥的是
女性,45岁。颌面部损伤,上颌骨骨折,出血700ml,烦躁,面色苍白,皮肤湿冷,血压14.7/12.5kPa(110/94mmHg),脉搏100次/分。此时患者病情处在哪种情况
灭火器中,用“F”表示()灭火剂。
下列关于通货膨胀的说法,正确的有()。
某手机生产厂家为了适应市场的需要,开发了一款新的性能更先进、功能更完善的手机,但上市后市场占有率始终达不到预期效果,且顾客抱怨和市场投诉时有发生,手机生产厂领导十分着急,于是决定围绕新手机开展质量改进活动。请回答下列有关质量改进的问题。对质量原因的验证
艾宾浩斯发现了遗忘曲线,遗忘的进程是先慢后快。()
人的价值在于()。
十八大报告指出,我国仍处于并将长期处于社会主义初级阶段的基本国情没有变,人民日益增长的物质文化需要同落后的社会生产之间的矛盾这一社会主要矛盾没有变,我国是世界上最大发展中国家的国际地位没有变。在任何情况下都要牢牢把握社会主义初级阶段这个最大国情。推进任何方
Whoisspeaking?
A、Hisparentsdisagreewiththat.B、Hisparentscan’tbewithhim.C、Hisparentsthinkitisunhealthy.D、Hisparentsorderhim
最新回复
(
0
)