首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
There has been some exploration around the use of AI in digital marketing. For example, AI can be used to analyse what type of a
There has been some exploration around the use of AI in digital marketing. For example, AI can be used to analyse what type of a
admin
2023-03-14
40
问题
There has been some exploration around the use of AI in digital marketing. For example, AI can be used to analyse what type of advertising content or copy would be appropriate to ’speak’ to a specific target customer group by revealing information about trends and preferences through the analysis of big data. 【T1】
AI can also be used to identify the lifestyle choices of customers regarding their hobbies, favourite celebrities, music choices and fashions to provide unique content in marketing messages put out through social media
. At the same time AI can also be used to generate content for social media posts and chat sites. AI can also provide a bridge between the need of the brand to communicate emotionally with the customer and identifying their rapidly changing needs.
While working at PWC, Norbert Wirth wrote an article on AI where he identified that marketers are equally eager and hesitant in adopting AI because synthesizing all these different functions presents them with new challenges. AI can help marketers to create clear marketing messages and choose the most attractive marketing mix for each target segment. A specific example would be the use of AI in developing the customer journey by automating all the different touchpoints ( when the organization should contact the potential customer) through behavioural analytics so that they are the most effective for that customer or customer group.
The main disadvantage of using AI to respond to customers is that there are concerns about trusting personal interactions to machines which could lead not only to the subsequent loss of interpersonal connections, but also to a decrease in marketing personnel. 【T2】
Some believe that AI is negatively impacting on the marketer’s role by reducing creativity and removing jobs, but they are aware that it is a way of reducing costs and creating new information
. By allowing AI to develop content some brand marketers may find that they are losing control over the brand narrative. 【T3】
Algorithms that are used to stimulate human interactions are creating many of these concerns, especially as no one is quite sure what the outcomes of using AI to interact with customers will be
.
For AI to be successful, data needs to be accessible, but the use of personal data is becoming more regulated and the automated sharing of data is becoming more difficult. 【T4】
If customers are not willing to share data, AI will be starved of essential information and will not be able to function effectively or employ machine learning to improve its marketing content and communication
. Therefore, unless customers are prepared to sign release agreements, the use of AI may become somewhat restricted in the future. Not only can AI help to create the marketing content, but it can also provide a non-intrusive way of delivering the content to the target customers. Data can be gathered on where the customer can be engaged, such as location, devices used, website interactions, and sites visited, to display marketing messages in appropriate forms, including emails, social media posts, pop-up advertisements, and banners at an appropriate frequency. 【T5】
The non-intrusive delivery of the marketing messages in a way that is sensitive to the needs of the target customer is one of the critical challenges to the digital marketer
.
Understanding humans may be complicated, but we reveal a considerable amount about what appeals to us through our browsing history.
【T4】
选项
答案
如果客户不愿意分享数据,人工智能将缺乏必要的信息,无法有效地发挥作用,也无法利用机器学习来改善其营销内容和传播效果。
解析
本句为复合句。句子主干为 Al will be starved of essential information and will not be able to function effectively or employ machine leaning..。If引导的从句为条件状语从句,其主干为customers are not willing to share data;to improve its marketing content and communication为目的状语。
转载请注明原文地址:https://jikaoti.com/ti/DY1iFFFM
0
考研英语一
相关试题推荐
"Juststicktoscience."ThisisacommonadmonitionthatSciencereceiveswhenwepublishcommentariesandnewsstoriesonpoli
"Juststicktoscience."ThisisacommonadmonitionthatSciencereceiveswhenwepublishcommentariesandnewsstoriesonpoli
Actually,IhadreadonebookinEnglish,whenIwasinmiddleschool.Butitwasforgettable.Thistimearound,Iwasinamore
MillionsofAmericansandforeignersseeG.I.Joeasamindlesswartoy,thesymbolofAmericanmilitaryadventurism,butthat’s
MillionsofAmericansandforeignersseeG.I.Joeasamindlesswartoy,thesymbolofAmericanmilitaryadventurism,butthat’s
Europeanbanks’fourth-quarterearnings,releasesofwhichareclusteredaroundearlyFebruary,havebeensurprisinglyoptimisti
Europeanbanks’fourth-quarterearnings,releasesofwhichareclusteredaroundearlyFebruary,havebeensurprisinglyoptimisti
Howshouldwetellthestoryofthedigitalcentury,nowtwodecadesold?Wecouldfocus,asjournalistsdo,onthedestruction
Anentirelynewlandscapeisemergingwithtechnologyoptionscentraltotheworkandpossiblyyourbusinessmodel:workautomat
Anentirelynewlandscapeisemergingwithtechnologyoptionscentraltotheworkandpossiblyyourbusinessmodel:workautomat
随机试题
吸虫的中间宿主A.赤豆螺B.川卷螺C.扁卷螺D.钉螺E.拟钉螺
患者女性,50岁,反复低热1年,伴四肢大小关节肿痛。WBC8.0×109/L,Hb100g/L,ANA(-),RF(+),经多种抗生素正规治疗无效该患者可能的诊断是
A.硝苯地平B.硝酸甘油C.普萘洛尔D.维拉帕米E.酚妥拉明对变异性心绞痛疗效显著,对伴有支气管哮喘、外周血管痉挛性疾病的患者尤其适用的是()
抵押权、质权、留置权、地役权都属于担保物权。()
某丙类厂房,耐火等级三级,建筑高度24m,与一座单层戊类厂房,耐火等级三级,建筑高度25m相邻,其防火间距实测符合要求的为()m。
为确保银行存款账实相符,企业应根据银行余额调节表及时登记人账。()
按照员工实际完成的劳动定额或工作时间,以一定的货币定期支付给员工的劳动报酬是()。
共同犯罪指二人以上共同故意犯罪。()
关于图(Graph)的一些问题:(1)有n个顶点的有向强连通图最多有多少条边?最少有多少条边?(2)表示有1000个顶点、1000条边的有向图的邻接矩阵有多少个矩阵元素?是否为稀疏矩阵?
A、Itprovidesafriendlyenvironmentforpracticingpublicspeaking.B、Itinvitespublicspeakingprofessorsandconsultantsto
最新回复
(
0
)