首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It is difficult for an agency as old as J. Walter Thompson, which will turn 140 next year, to record some firsts at so venerable
It is difficult for an agency as old as J. Walter Thompson, which will turn 140 next year, to record some firsts at so venerable
admin
2011-03-10
28
问题
It is difficult for an agency as old as J. Walter Thompson, which will turn 140 next year, to record some firsts at so venerable an age. But it will do just that with a rare changing of the guard. Thompson, which works for blue-chip advertisers like Diageo, Ford Motor, Kellogg, Merrill Lynch, Nestl6, Pfizer and Reckitt Benckiser, will announce today that Bob Jeffrey, president for its North American operations, will be promoted to chief executive, effective Jan. 1.
Mr. Jeffrey, in being named the ninth chief executive of Thompson since 1864, succeeds Peter A.Schweitzer, who will become chairman, a post that is now vacant. Mr. Schweitzer, 64, will also relinquish his duties as worldwide president to Michael Madel, now president for the Thompson operations in Europe, the Middle East and Africa. Mr. Jeffrey, 50, will become the first Thompson chief executive to have spent most of his advertising career outside the agency. He joined Thompson five years ago as president of the flagship New York office; he came from the agency now known as Lowe & Partners Worldwide, part of the Interpublic Group of Companies, where he had been executive vice president and managing director for the San Francisco office. Mr. Jeffrey, who was also a founder of the Goldsmith/Jeffrey agency in New York, was promoted to his current post in 2001.
Mr. Madel, 53, will be the first Thompson worldwide president to be based outside New York, in this case London. Mr. Madel, who joined Thompson in 1990, adds responsibilities for the Asian-Pacific operations to the duties of his current post, to which he was promoted in 1997.
The changes come as Thompson, the largest agency in the United States in revenue—and No. 4 globally, behind Dentsu, McCann-Erickson Worldwide Advertising and BBDO Worldwide—confronts some daunting challenges.
While Thompson has recently gained additional assignments from clients like Pfizer, the agency has also lost some accounts from prominent marketers including the Miller Brewing Company division of SAB-Miller and Sun Microsystems. Thompson has had to shake up the ranks of senior managers at offices in cities like Chicago, Detroit and San Francisco to help reassure clients.
The agency stumbled in efforts to develop an entertainment marketing division, dismantling a unit based in New York named Content @ JWT in favor of handling those tasks out of the Detroit office. And Thompson, like many large agencies, is deemed in need of improving its creative output, particularly as clients must deal with rapidly changing marketing and media trend.
The challenges include the rise of the finicky youthful consumer cohort known as Generation Y and the need to develop alternatives to traditional ad forms as consumers zip, zap and fast-forward television commercials. One task facing Mr. Jeffrey is to take the J. Walter Thompson creative product to an even higher level. Another is to ensure that communications solutions for clients are coordinated across all disciplines as effective as possible. This referred to the Thompson offerings in areas as disparate as advertising, entertainment marketing, interactive marketing, direct marketing and health care advertising. Mr. Jeffrey, in a separate interview, acknowledged the scale and scope of what he would face.
"If you watch the movie Catch Me if You Can set in the 1960’s, you see the prominent brands are Pan Am and T.W.A.," Mr. Jeffrey said. "Forty years later, look at the airline industry. If you look at the ad industry, you could prognosticate something similar," he added. "If we don’t get our acts together, that could be us."
According to the passage, the following statements are true EXCEPT ______.
选项
A、Bob Jeffrey will be chief executive of Thompson next year
B、Bob Jeffrey is president for the North American operations of Thompson
C、Thompson was founded in 1864
D、Michael Madel now works in New York
答案
D
解析
第三段中曾介绍Mr. Madel将成为Thompson第一个总部不设在纽约的全球总裁。
转载请注明原文地址:https://jikaoti.com/ti/8SpYFFFM
0
专业英语八级
相关试题推荐
WhichofthefollowingmightfailtoassociateyouwithLondon?
Formostpeople,theideaofgivingapresentationtoagroupofpeopleisafateworsethandeath.Recentresearchhasshownth
ManyAdecadeago,atatimewhenplaceslikeIvoryCoastandEquatorialGuineawerebeinglargelyignoredbythepetroleumworl
ThefirstAsaninvestmentbankerspecializinginmergersandacquisitions,FrancoisvonHurterspentalotoftimeinairportl
WiltChamberlainisretirednow,butheusedtobeafamousbasketballplayer.Hehasset65differentrecordsandevenholdsma
WhichofthefollowinglanguagesbelongstothesamelanguagefamilyasEnglish?
Onethingthatdistinguishestheonlineworldfromtherealoneisthatitisveryeasytofindthings.TofindacopyofTheEc
ThanksgivingDayiscelebratedin______.
TheThanksgivingDayison______.
我们这代人,和现在的年轻人不同,我们没有什么择业自主权。所以每一次,不管被派到哪里,我不会想别的,就想着怎么把工作做好,做得最好。也许我这种个性特点和我母亲的教导有关。母亲是个凡事要求尽善尽美的人,她不能原谅一件事没有做好。比如刷马桶,我使劲刷了几次还
随机试题
辩证唯物主义认为,世界的统一性在于( )。
下列疾病好发部位描述中错误的是
存款人的账户信息资料发生变更的,应与()个工作人内向开户银行提出银行结算账户的变更申请
赵小姐为某网络公司职员,月薪5000元。根据材料回答以下问题。由于工作干练,成绩突出,2005年年底公司提拔赵小姐为部门经理。该公司对其经理实行年薪制,规定经理每月取得工资薪金收入3000元,年终取得效益收入114000元,则2006年赵小姐全年预缴税
《韩非子》记载:“上古之世,民食瓜果蚌蛤,腥臊恶臭,民多疾病,有圣人作,钻燧取火,以化腥臊”。我国懂得“钻燧取火”的远古居民相当于()
Cryingishardlyanactivityencouragedbysociety.Tears,whethertheyareofsorrow,anger,orjoy,typicallymakeAmericansf
若有函数原型声明为"voidfun(int*x,int&y,intz=3);",下列叙述中,错误的是
变量生存时间是指变量从模块对象【】的代码执行时间。
WhatdoexpertssayaboutAmericandiet?
A、Itpublishesmagazines.B、Itsponsorstradefairs.C、Itrunssalespromotioncampaigns.D、Itisengagedinproductdesign.C男士
最新回复
(
0
)