首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a conversation on public relations. For each question (23-30), mark one letter (A, B, or C) for the correct answer
You will hear a conversation on public relations. For each question (23-30), mark one letter (A, B, or C) for the correct answer
admin
2016-08-30
41
问题
You will hear a conversation on public relations.
For each question (23-30), mark one letter (A, B, or C) for the correct answer.
After you have listened once, replay the recording.
Judged from the interview, what is the woman’s position?
Man: We all know that public relations is a tough, highly competitive and fast-paced business. What made you decide to be in the public relations and branding field?
Woman: When I graduated from college, my first job was working as the head of marketing for a law firm. But after working long hours with limited vacation time, office politics, and the routine schedule— getting up every morning at 6: 00AM, going to the gym, then going to work and being chained to my desk, I decided to take the leap of faith, quit, go out on my own and start my own company.
Marketing, public relations and branding were areas of business that always interested me. When I was younger, I was fascinated by how people became famous, how the media worked and how different stories were selected, how product/services brands were built, and how sales and marketing are built on the principles of human behaviour.
Man: Well, your public relations business focuses mainly on the fashion and beauty industries. What made you decide to work primarily for these industries?
Woman: When I was in my early twenties, I was a high fashion model represented by various modelling agencies in New York City. I became acquainted with various luxury fashion, accessory, and beauty brands and I fell in love with the quality and details that each brand offered.
Man: Right. What do you think are the advantages to focusing on a narrower segment, especially for small businesses?
Woman: Good question. Small businesses usually have limited funds for marketing, so we have to be resourceful. We have to use all the tools that are available to us, like publicity and public relations. Additionally, when we pick a smaller niche to target, it is much easier to market effectively because we are not spreading ourselves thin by trying to be everything to everyone.
Man: Then, what were the challenges you faced when starting the business?
Woman: Just like any business owner, I encountered all sorts of problems, but the largest problems I had were with the legal aspects of my business—contracts, agreements, and joint ventures. I didn’t have the funds to hire an attorney to draft the contracts in the beginning, so I bartered. Bartering can be very effective if done properly.
Man: The public relations field is one of the most fiercely competitive markets in the business world. What are the factors helping Marquet Communications make its mark in this dynamic and fast paced industry?
Woman: You have that right, PR is so competitive. There are thousands of PR companies here in NY and in LA. I have taken a very concentrated approach to marketing by taking on clients that come as referrals, contact me through a byline in an article or an interview or by contacting me through one of the seminars /workshops I’ve hosted /attended.
Man: Another question. You work from home with a staff of freelancers and virtual assistants. What are the key elements a small business owner needs to remember when managing people?
Woman: The most important thing is to manage and supervise your employees. If you are the President of the company, your job is to oversee the daily operations of the business. Delegate responsibility.
选项
A、a home-based business person
B、a freelancer
C、a virtual assistant
答案
A
解析
转载请注明原文地址:https://jikaoti.com/ti/7pvYFFFM
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Thecompanyyouworkforisexpandingrapidlyandislookingfornewpremises.YourManagingDirectorisinterestedinWaterside
YouworkintheHumanResourceDepartmentofacompany,andyourdirectorwantsyoutofindoutwhichmethodsofjobadvertising
Yourcompany,Forest,hasadeclineinsalesinthethirdquartercomparedwithyourrivalcompany,Wonder.Yoursalesmanagerh
•YouareadepartmentmanageratalargeITcompany.NextweekyouaregoingtoBeijingtodiscussanimportantcontract.•Write
—Readthearticleaboutinterviewbelow.—Choosethebestsentencetofillineachofthegaps.—Foreachgap8-12,markonelet
Thereisnolimittothenumberofpeopleholdingsharesinit.Inthisform,peoplecanspendtheirtimeindoingwhattheyar
Thereisnolimittothenumberofpeopleholdingsharesinit.Themembersofthecompanybearlimitedliabilityfordebtsand
Federalofficialsandthenation’sairlineindustryhavereachedanagreementexpectedtocutthetypicaldelayfrom57minutes
•Lookatthestatementsbelowandapassageaboutleadershipontheoppositepage.•Whichsection(A,B,C,orD)doeseachstat
随机试题
Itwilltakeyouonehourandfiftyminutes________thetopofMountTai.
肺通气的原动力来自
男,45岁,煤矿工人,被煤块砸伤腰背部后感腰痛,伴双下肢感觉运动障碍及大小便失禁24小时入院。体查:腰1椎体后突畸形,压痛,腹股沟以下平面感觉运动完全丧失。X线片示腰1椎体压缩1/2,向后成角畸形。该病常见并发症应除外
对于相互替代的产品,当一种产品价格上涨,替代品的需求就会降低。()
下列关于持有到期收益率的公式,正确的是( )。
在不同规模的投资中心之间进行业绩比较时,使用剩余收益指标优于投资报酬率指标。()
旅行社组织出境旅游,应当制作()。
一、注意事项1-本题本由给定资料与作答要求两部分构成,考试时限为150分钟。其中,阅读给定资料参考时限为40分钟,作答参考时限为110分钟。2.请在题本、答题卡指定位置上用黑色字迹的钢笔或签字笔填写自己的姓名和准考证号。并用2B铅笔在准考证号对应的数字
法律意识有不同的形态,既有宏观的,也有微观的,既有传统的,也有现代的。以下哪种法律意识的形态中集中反映一个国家或民族的法律文化、法律传统,体现一个社会法制的总体发展程度?()
Therealtrouble______theirlackofconfidenceintheirabilities.
最新回复
(
0
)