2. 外语
  3. What makes Reader’s Digest the most successful magazine in publishing history? Beneath the fun and excitement that fill our page

What makes Reader’s Digest the most successful magazine in publishing history? Beneath the fun and excitement that fill our page

admin2012-08-22  67
问题     What makes Reader’s Digest the most successful magazine in publishing history? Beneath the fun and excitement that fill our pages, we are, above all else, a serious magazine. Our readers are serious people. The Digest never loses sight of the fact that each day all of us confront a tough, challenging world. To millions who know our record of viewing this world, we are not a luxury; we are a necessity.
    Basic to our magazine is a steady focus on the power of the individual. We show that man’s greatest ideas and accomplishment, his often stunning (极好的) faith and courage and hope, can be seen in the conduct of ordinary men and women. We reflect the universal skepticism that government can solve our problems; we herald the unending promise of self-determination and individual enterprise. Readers depend upon us for truth and accuracy, logic and common sense.
    Our stories come from the grit of human experience—the tough, the tender, the funny. These stories—always told in a powerful narrative style—spring from love and caring, from a sense of right and wrong, from a dedication to the vitality (活力,生命力) of the human spirit. We are at the forefront of major issues of medicine, health, environment, human rights. We take readers behind the headlines to the cause and meaning of world events. We celebrate courage, champion adventure and always seek to expand the mind, and to enrich the spirit and the body. It is this clear voice—never preaching (说教), always showing—that has made readers set us apart from all other magazines.
    Deep within our widely varied package of humor, drama, and helpful information, there hums (哼唱) a subtle power that guides people in every aspect of their lives. They listen because what we put forth rings true. They are comfortable with our clear, concise words that inform them, entertain them, and remind them of those eternal values that fortify all decent people as they seek clarity and coherence in a confusing world. Our readers recognize that our compass is good for the long haul—that our principles are good for all seasons, good for all ages, good for all those who wish to play a role in making their world a better place. So long as we never lose sight of these powerful principles that are at the soul of our magazine—and so long as we remain at the cutting edge of life in our world—then we are prepared to lay claim to a future as brilliant and as exciting as our past.
It can be inferred from the passage that______.
选项 A、the most important thing about a magazine is to provide a wide variety of things
B、the success of the Digest lies in its guiding principles and orientation
C、the moral lessons are consciously taught to the readers in the Digest
D、only success stories get their way into the Digest to present people with models
答案B
解析 推断题。第三段最后一句说，正是这种清晰的声音，不是说教，而是陈述，使《读者文摘》与众不同。最后一段又说，我们的原则是很好的，只要我们一如既往地坚持原则，未来就会像过去一样美好。所以可推断出，它的指导原则和方向是它成功的关键。因此B“《读者文摘》的成功在于它的指导原则和方向”与此符合，是本题正确答案。C说“《读者文摘》是有意给读者上道德课的”。而文章中说，在娱乐和刺激下面，《读者文摘》是严肃的；在变化多端的幽默、戏剧包装及有益的信息深处，轻声哼唱着一种指导人们生活各个方面的微妙力量。言外之意，《读者文摘》是让人们在娱乐的同时无意识地获得精神上的收益。D意为：“只有成功的故事才能进入《读者文摘》中以向人们提供榜样。”第三段第一句讲，《读者文摘》的故事都是来自生活经历，可以是艰难的、亲切的，也可以是滑稽的，并不一定都是成功的故事。
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