2. 外语
  3. Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your

Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your

admin2015-04-23  28
问题     Read the article below about public relations executive’s job.
    For each question(13-18), mark one letter(A,B,C or D)on your Answer Sheet.
                What Does a Public Relations Executive Do?
    A public relations executive is responsible for strategising and implementing positive public relationships toward their clients. Public relations clients often include non-profit companies, hospitals and colleges and corporations. Executives in public relations are usually responsible for working with a group of different clients. A typical workday for a public relations executive may consist mainly of meeting with clients, writing press releases and contacting broadcast or other media personnel.
    Public relations(PR)executives, or specialists, must build good relationships with people who work in the media, such as reporters and editors. They need to have their press releases and newspaper stories about clients published or broadcast in order to reach the public. The press isn’t obligated to print or broadcast a publicity piece or company news announcement, so fostering good media relationships is important to succeed in PR. Except writing media pieces, a public relations executive may also write speeches for corporate clients or government officials as well as brochures and informative booklets.
    Public relations executives may arrange speaking engagements for their clients as well. PR specialists typically spend a lot of time making phone calls to arrange publicity events on their clients’ behalves. Public relations executive careers are usually people-oriented occupations. Still, the PR executives must always find time away from phone calls and meetings to plan client campaigns. In creating the most effective publicity campaigns, he or she must analyse the company’s problems in terms of their public image and think of ways to counteract that with a new perspective.
    For example, specialists in public relations may develop a publicity campaign that informs consumers about how a meat company is now handling the stricter cleaning of their equipment after a bacterial contamination that recently occurred. Brochures, newspaper ads or broadcast spots on television or radio may be written by a public relations executive. The purpose of these communications in this case would be to make consumers aware of actions the company is taking for their safety so that customers will feel confident about purchasing the products again.
    An office environment is typically where most public relations specialists or executives spend their workdays. They may travel locally, nationally or internationally to meet with clients or to get a better understanding of the particular organisation they’re promoting. Although public relations work is usually Monday to Friday from 9 a. m. to 5 p. m. , an executive’s work in this industry often extends to at least some evenings and weekends.
In the writer’s opinion, public relations executives is mainly to
选项 A、help the companies build their reputation.
B、help the companies be high-key after a big crisis.
C、promote the companies’ profile in publicity speeches.
D、encourage the companies to apologise after mistakes.
答案A
解析 题目意为：“根据作者的观点，公关专员主要是……”综合全文，文章介绍了公共关系专员的职责和工作内容，从中可以推断出A项“帮助公司塑造声誉”为正确答案。B项“帮助公司在危机过后高调示人”和D项“鼓励公司为错误道歉”，文中没有提及，排除；C项是公共关系专员工作中能用到的策略，而非最终目的，排除。
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