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Google is one of the most valuable companies in the world, but its future, like that of all tech giants, is clouded by a looming

admin2022-01-20  49
问题     Google is one of the most valuable companies in the world, but its future, like that of all tech giants, is clouded by a looming threat. The search company makes virtually all of its money from ads placed on the World Wide Web. But what happens to the cash machine if web search eventually becomes outmoded? That worry isn’t far-fetched. More of the world’s computing time keeps shifting to smartphones, where apps supplant the web. And Internet-connected devices that may dominate the next era in tech—smartwatches, home-assistant devices like Amazon’s Echo—are likely to be free of the web, and may even lack screens.
    But if Google is worried, it isn’ t showing it. Google has shovelled vast financial resources into a new product, which is called the Google Assistant. Consider this common situation: Today, to book a trip, all you might have to do is say, "OK, Google, I need to go to Hong Kong next week. Take care of it." Based on your interactions with it over the years, Google would know your habits, your preferences and your budget. With access to so much data, and with the computational power to interpret all of it, the Assistant most likely could handle the entire task; if it couldn’ t, it would simply ask you to fill in the gaps, the way a human assistant might.
    The search company might have the technical capacity to create the smartest assistant around, but it’s not at all clear that it has the prowess to create the friendliest, most charming or most useful assistant. Google needs to nail its personality—a new skill for Google, and one that its past forays into social software don’ t speak highly of.
    Then there is the mismatch between Google’ s ambitions and Assistant’ s current reality. Danny Sullivan, the editor of Search Engine Land, told that he hadn’ t noticed the Assistant helping him in any major way. "When I was trying to book a movie, it didn’ t really narrow things down for me," he said. Of course, it’s still early. Sullivan has high hopes for the Assistant. "It would be premature to look at the technology today and get discouraged about its future, especially since Google sees this as a multiyear, perhaps even decade-long project", he said.
The potential threat faced by Google in the future is________.
选项 A、the financial crisis
B、other tech giants’ competition
C、possibility of web search becoming obsolete
D、people’ s spending more time on the computers
答案C
解析 细节题。根据题干关键词定位到文章第一段。A项“财政危机”和B项“其他科技巨擘的竞争”均未在文中提及。D项“人们花更多的时间在计算机上”与文中，More of the world’s computing time keeps shifting to smartphones(如今人们的重点由计算机转移到了智能手机)表述不一致，故错误。通过文章关键信息“但如果网页搜索最终成为过时的东西，这部赚钱机器会变成什么样?……此外，智能手表，亚马逊Echo等家庭辅助设备有望成为科技行业下一个时代的主导联网设备。它们有可能不再借助网页，甚至不再使用屏幕”可推断出C项“网页搜索最终可能成为过时的东西”为正确答案。故本题选C。
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