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利基营销

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问题 利基营销
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答案niche marketing Niche marketing is marketing a product or service in a small portion of a market that is not being readily served by the main stream product or service providers. Nearly everything we take for granted—from the fast food chains, convenience stores, even Wal-Mart began as a business to fill perceived voids in the market place. These "niches" can be geographic areas, a specialty industry, a demographic or ethnic group, a specific gender group, or other special group of people.
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