首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of
admin
2010-12-18
38
问题
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of the article (A-F). The sections may be chosen more than once. There is an example at the beginning (0).
Which section of the article mentions
the kind of shop in which TV advertising expects to see results? 0 B
the influence a parent has had over their child’s views? 【S1】______
the fact that children do not understand why their parents refuse their demands? 【S2】______
a parent who understands why children make demands? 【S3】______
a family who rarely argue while shopping? 【S4】______
someone who feels children ought to find out for themselves how to make 【S5】______
decisions about what to buy?
the fact that parents can be mistaken about what food is good for you? 【S6】______
an unexpected benefit for shops? 【S7】______
a parent who regrets buying what their children have asked for? 【S8】______
a parent who has different rules for themselves and their children? 【S9】______
a parent who feels annoyed even before the children ask for anything? 【S10】______
the fact that parents blame the advertisers for the difficult situation they 【S11】______
find themselves in?
the regularity of children’s demands? 【S12】______
the need for parents to discuss food with their children? 【S13】______
a TV advertising rule which has little effect? 【S14】______
Young Shoppers
A Supermarket shopping with children, one mother says, is absolute a murder: "They want everything they see. If it’s not the latest sugar-coated breakfast cereal, it’s a Disney video or a comic. Usually all three. I can’t afford all this stuff and, anyway, if I agree to their demands I feel I’ve been persuaded against my better judgment and I feel guilty about buying and feeding them rubbish. Yet I hate myself for saying no all the time, and I get cross and defensive in anticipation as we leave home. I do my best to avoid taking them shopping but then I worry that I’m not allowing them to have the experience they need in order to make their own choices. I can’t win."
B Research has found that children taken on a supermarket trip make a purchase request every two minutes. More than £150 million a year is now spent on advertising directly to children, most of it is on television. That figure is likely to increase and it is in the supermarket aisles that the investment is most likely to be successful. For children, the reasons behind their parents’ decisions about what they can and cannot afford are often unclear, and arguments about how bad sugar is for their teeth are unconvincing when compared with the attractive and emotionally persuasive advertising campaigns.
C According to Susan Dib of the National Food Alliance, "Most parents are concerned about what they give their children to eat and have ideas about what food is healthy—although those ideas are not always accurate. Obviously, such a dialogue between parents and children is a good thing, because if the only information children are getting about products is from TV advertising, they are getting a very one- sided view. Parents resent the fact that they are competing with the advertising industry and are forced into the position of repeatedly disappointing their children." The Independent Television Commission, which regulates TV advertising, prohibits advertisers from telling children to ask their parents to buy products. But, as Dib points out, "The whole purpose of advertising is to persuade the viewer to buy something. So even if they cannot say, ’Tell your mum to buy this product,’ the intended effect is precisely that."
D A major source of stress for some parents shopping with children is the mental energy required to decide which demands should be agreed to and which should be refused. One mother says she has patience when it comes to discussing food with her children, but she still feels unhappy about the way she manages their shopping demands: "My son does pay attention to advertisements but he is critical of them. We talk a lot about different products and spend time looking at labels. I’ve talked about it so much that I’ ve brainwashed him into thinking all adverts are rubbish. We have very little conflict in the supermarket now because the children don’t ask for things I won’t want to buy."
E Parents also admit they are inconsistent, even hypocritical, in their responses to their children’s purchasing requests. Mike, father of a son of seven and a daughter of three, says, "We refuse to buy him the sweets he wants on the grounds that it’s bad for him while we are busy loading the trolley with double cream and chocolate for ourselves. It’s enjoyable to buy nice things, and it’s quite reasonable that children should want to share that, I suppose. But I still find myself being irritated by their demands. It partly depends on how I feel. If I’m feeling generous and things are going well in my life, I’m more likely to say yes. It’s hard to be consistent."
F Supermarkets themselves could do a lot more to ease parent-child conflict by removing sweets from checkout areas or even by providing supervised play areas. Although parents might spend less without their children with them, the thought of shopping without your six-year-old’s demands would surely attract enough extra customers to more than make up the difference.
【S5】______
选项
答案
A
解析
第26题的问题为:”Which section of the article mentions someone who feels children ought to find out for them selves how to make decisions about what to buy?”(该文中哪一段提到有人认为孩子们应该知道如何决定什么该买.什么不该买?) A段中描写道:”,do my best to avoid taking them shopping but then I worry that I’m not allowing them to have the experience they need in order to make their own choices.I can’t win.”(我尽量避免带他们去购物,但是我担心如果我不允许他们去体验他们需要经历的事情,并做出他们自己的选择,那我还是赢不了。)因此,答案为A。
转载请注明原文地址:https://jikaoti.com/ti/xx8sFFFM
本试题收录于:
BETS三级笔试题库北京英语水平考试(BETS)分类
0
BETS三级笔试
北京英语水平考试(BETS)
相关试题推荐
Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-45,markoneletterA,B,CorDony
Readthefollowingarticleandanswerquestions9-18onthenextpage.HappinessSecretsforToughTimes1.
Youwillhearfivepeoplegivingreasonswhychildrenlearntheirmothertonguesowell.Beforeyoulisten,readthelistof
Lookatthetenstatementsforthispart.Youwillhearapassageabout"CreditCardsHistory".Youwilllistentoittwice
Youwillhearfivepeoplegivingreasonswhychildrenlearntheirmothertonguesowell.Beforeyoulisten,readthelistof
Lookatthetenstatementsforthispart.YouwillhearashortinterviewwithGeorgeJones,executivedirectorforBreadfo
Lookatthetenstatementsforthispart.Youwillhearapassageabout"CreditCardsHistory".Youwilllistentoittwice
Youhavehadaclassdiscussiononhowpeople’sliveswillchangeinthefuture.Nowyourteacherhasaskedyoutowriteacompo
•Lookatthesixsentencesforthispart.•Youwillhearaconversationbetweenaboy,Tom,andhissister,Clare,aboutschoo
Mycarwindscreenwasbrokenbyastone.Astone_____________________mycarwindscreen.
随机试题
时间分解的方法常用的是【】
取某甾体激素药物的乙醇溶液,加硝酸银试液即生成白色沉淀。该药物是
普通股股票投资的优点是()。
面谈结束时,如对客户的贷款申请不予考虑,调查人员应()表明银行立场,耐心解释原因。
对基金销售机构的销售人员资格及相关要求的规定包括()。
相传我国古代大诗人白居易每次做完诗后,都会读给一位目不识丁的老太太听。白居易这样做的目的是:
某班共有41名学生,其中有2名同学习惯用左手写字,其余同学都习惯用右手写字.老师随机请2名同学解答问题,习惯用左手写字和习惯用右手写字的同学各有1人被选中的概率是[].
下列事项中,只能制定法律的是()
African-Americanfilmmakersshouldbeinanenviableposition,forsincetheearly1990stherehasbeenasteadywaveof
—Willyougohometomorrowevening?—No,Iamgoingtoalecture,oratleast,Iamplanning______.
最新回复
(
0
)