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  3. The Luxury Consumes One feature of newfound wealth in the developing world has been the embrace of Western luxury labels. Bu

The Luxury Consumes One feature of newfound wealth in the developing world has been the embrace of Western luxury labels. Bu

admin2013-01-10  31
问题                         The Luxury Consumes
    One feature of newfound wealth in the developing world has been the embrace of Western luxury labels. But since the global economy fell apart, the rich classes have cooled their spending on Chanel handbags and Gucci shoes. That doesn’t mean they’ve given up luxury fashion altogether. They are turning to smaller, local designers who are using the market depression to develep homemade luxury brands and compete with Armani by providing high-quality luxury products at a fraction of the price.
    In India, the crisis has translated into an unexpected opportunity for Manish Arora and Rajesh Pratap Singh, two of the country’s most talented designers. Both translate aspects of Indian culture and taste into unique contemporary collections, combining Indian color sense and decoration with strict Western tailoring. Their pieces have global appeal but also speak specitically to Indian customers. For as little as $350, Indian shoppers can purchase a dress at either designer’s main store in Mumbai, indulging their inner pursuit of fashion without feeling guilty. "Indian designers have been sensitive to market conditions and have adjusted both their product and prices, allowing customers to have a sense of getting a good bargain even at the top end." Says luxury retail consultant Sabina Chopra.
    These markets all share certain traits: cheap, highly skilled craft labor; interest in abundant color and ornament; and a new class of millionaires still discovering the pleasures of distince cosumption. Their consumers are dilighted to buy a statement piece by one of their own designers for a third of the price of a comparable Western creation. It goes beyond savings; there’s an element of pride at work, too. No longer content to simply contribute cheap labor for Western articles, they’re developing luxury in their own image. This sense of power is the start of a shift that promises to transform the luxury business into a truly globalized (全球化的) marketplace. Today, Western brands are learning to exist together with local brands in foreign markets. Tomorrow, they’re likely to face serious competition from these upstarts(后起之秀) on their home range of London, Milan, Paris or New York.
Which of the following led to Indian designers’ success according to Sabina?
选项 A、Several main stores in Mumbai and many customers.
B、Lower price combined with good quality and services.
C、Sharp insight and proper reactions to the market conditions.
D、Ability to convince customers to purchase their products.
答案C
解析 推理判断题。由题干关键词according to Sabina定位到第二段最后一句可知，Sabina认为，印度的设计师们对于市场需求有着敏锐的感觉，并能适当调整产品及售价，以吸引顾客。故[C]“敏锐的洞察力和对市场情况恰当的反应”与文意相符。[A]“在孟买有好几个旗舰店，还有许多顾客”，本段第四句是说顾客们可以到两位设计师在孟买的旗舰店去购买，这并不是他们二人成功的原因。故排除．[B]“低廉的价格加上良好的质量与服务”，本段第四句提到他们的产品与西方品牌相比价格低廉，品质相当，但并未提及服务质量，而且这也不是Sabina的看法，故排除；[D]“说服顾客购买他们的产品的能力”，本段最后一句Sabina说，印度设计师经常调整销售价格使得顾客有种买到物美价廉商品的感觉，并不是设计师说服顾客的，与原文意思不符，故排除。
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