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  3. In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environmen

In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environmen

admin2020-04-20  12
问题     In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics (策略) 。
    One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food (垃圾食品) later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics (化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
    Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
What is the main purpose of the passage? (          )
选项 A、To explain how businesses turn people into their customers
B、To introduce how businesses have grown from the past
C、To report researches on customer behavior
D、To show dishonest business practices
答案D
解析 判断作者意图的题目。纵观全文我们可以知道，本文的主要观点就是介绍了几种商业上用来吸引顾客，增加销量的策略，因此A项“解释商场如何把人们变成自己的顾客”是本文的主要目的。而A项解释如何利用生意将人我们变成自己的顾客，B项指的是介绍如何是生意增长迅速。C项指的是简单的将对顾客行为的研究进行报告。
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