首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to
The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to
admin
2013-02-03
56
问题
The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to purchase goods and services. Although sales promotion works most closely with advertising, it is also related to other elements of marketing: production services, packaging, price, and distribution. At the manufacturing and wholesale levels of distribution, the methods used to motivate personnel to meet specific goals usually fall into two categories--sales incentive prizes (such as merchandise, travel, or cash awards) and sales contests. Both are based upon the salesperson reaching an objective above the normal sales quota.
Consumer promotions encompass a wide variety of techniques, including sampling of goods or services, store "money-off" coupons to encourage the trial of products, special price-reduced packages, mail-in premium merchandise offers, cash or coupon refunds by mail, special product packaging and contests. During recessionary periods, when the demand for consumer expendable dollars becomes more competitive, there is greater participation in refund, coupon, and premium offers. More than half the households in the U.S. take advantage of some sales promotion offers each year.
Sales promotion, now fully recognized as a vital element in the marketing mix, has become a multibillion dollar industry. In recent years, sales promotion expenditures have exceeded monies spent on advertising and there are strong indications that this pattern of growth will continue to maintain its economic edge.
During recessionary periods, consumer promotions will mostly take means of ______.
选项
答案
refund, coupon and premium offers
解析
本文第二段中间部分提到在经济衰退(recessionary)时期,消费者可支配金额减少,商家竞争更加激烈,就会更多地使用退款、优惠券、奖金等形式进行销售。
转载请注明原文地址:https://jikaoti.com/ti/xNlMFFFM
本试题收录于:
A类竞赛(研究生)题库大学生英语竞赛(NECCS)分类
0
A类竞赛(研究生)
大学生英语竞赛(NECCS)
相关试题推荐
Aretherereallythosewhoarenightpeopleandthosewhoaredaypeople,oristhatsimplyaroutinethatcanbechanged?Scien
Aretherereallythosewhoarenightpeopleandthosewhoaredaypeople,oristhatsimplyaroutinethatcanbechanged?Scien
TensofmillionsoftelevisionviewersaroundtheworldhavebecomefamiliarwiththemusicaltalentshowTheXFactor,whichor
Bydegreestheshutterswereopened:thewindow-blindsweredrawnup,andpeoplebeganpassingtoand【C1】______.Somefewstoppe
Manypeopletodayareworriedaboutbirdflu.Theyareafraidthatitwillpassfrombirdstohumansandthatthousandsofpeopl
Whichcountryranksfourthinthewomen’s3,000mshorttrackrelayaccordingtothenews?
Manystudentsfindtheexperienceofattendinguniversitylecturestobeaconfusingandfrustratingexperience.Thelecturerspe
Whenearlyexplorerssailedroundtheworld,theyusethestarstoshow【M1】________themtheirposition.Nowdriverscanusesate
ClassesinStudioeveryafternoonRoom51on【21】OnFridayscanuse【22】forprivatestudyExtracourses:Monda
随机试题
领导者对领导活动过程及其规律性的本质认识或反映是_______。
血液透析最常用的临时性血管通路是
2011年4月6日,张某在广交会上展示了其新发明的产品,4月15日,张某在中国就其产品申请发明专利(后获得批准)。6月8日,张某在向《巴黎公约》成员国甲国申请专利时,得知甲国公民已在6月6日向甲国就同样产品申请专利。下列哪一说法是正确的?(2013年卷一4
施工合同履行期间出现现场签证事件时,现场签证应由()提出。
流动资产周转率是对企业营运能力进行分析的指标之一,它是()与全部流动资产的平均余额的比率。
传递一接受式是我国中学长期采用的一种教学模式,主要用于系统知识、技能的传授与学习。它的基本程序为:复习旧课一激发学习动机一讲授新课一巩固运用一检查总结。
通常在教学前实施,用以了解幼儿学习水平及个别差异以进行适应性教学评价方法是()
兄弟俩今年的年龄之和是35岁,当哥哥象弟弟现在这样大时,弟弟的年龄恰好是哥哥年龄的一半,则哥哥今年年龄为()岁
B超诊断胆囊结石的典型征象是
在考生文件夹下,打开文档WORD1.DOCX,按照要求完成下列操作并以该文件名(WORD1.DOCX)保存文档。【文档开始】最低生活保障标准再次调高本报讯经北京市政府批准,本市城市居民最低生活保障标准再次调整,由家庭月人均收入
最新回复
(
0
)