2. 考研
  3. The film-awards season, which reaches its tearful climax with the Oscars in February 2013, has long been only loosely related to

The film-awards season, which reaches its tearful climax with the Oscars in February 2013, has long been only loosely related to

admin2014-06-13  33
问题     The film-awards season, which reaches its tearful climax with the Oscars in February 2013, has long been only loosely related to the film business. Hollywood is dedicated to the art of keeping teenagers past popcorn stands, not art itself. But this year’s awards are less relevant than ever. Nowadays, the true worth of a film is no longer decided by the crowd that assembles in the Kodak Theatre—or, indeed, by any American. It is decided by youngsters in countries such as Russia, China and Brazil.
    Russia, with its shrinking teenage population, is an unlikely spot for a box-office boom. Yet cinema-building is proceeding fast, and supply has created demand. Last year 160m cinema tickets were sold in Russia—the first time in recent years that sales have exceeded the country’s pollution. Tickets prices have risen, in part because the new cinemas are superior, with digital projectors that can show 3D films. The big Hollywood studios are muscling domestic film-makers aside. In 2007 American films made almost twice as much as the Russian box office as domestic films—8. 3 billion roubles;($325m)compared with 4. 5 billion roubles. Last year the imported stuff made some 16. 4 billion roubles; more than five times as much as the home-grown product, estimates Movie Research, a Moscow outfit. Earlier this month Vladimir Putin, Russia’s Prime Minister, said the government would spend less money supporting Russian film-makers and more on expanding the number of screens.
    Growth is much quicker in China, where box-office receipts reached $1.5 billion last year. China’s regulator has claimed that cinema screens are going up at a rate of three per day; some are IMAX screens that command higher ticket prices. The government allows only 20 non-Chinese films into the market each year, virtually guaranteeing big audiences for those that make the cut.
    Besides, growing fears of piracy have led studios to release films almost simultaneously in many countries; increasingly, the premiere takes place outside America. That changes the marketing game, says Michael Lynton, head of Sony Pictures. Studios used to rely on rumors of American success seeping out of the country, priming audiences elsewhere to see a film. Now they must conduct coordinated global campaigns. Stars are gathered for two-week-long marketing blitzes(闪电战)that may take them to ten countries "like a political campaign" , says Mr. Lynton.
    The growing internationalization of the film business suits the biggest outfits. The major studios’ power lies not so much in their ability to make good films—plenty of smaller operations can do that—but in the ability to squeeze every possible drop of revenue from a film. With their superior global marketing machine and their ability to anticipate foreign tastes, they are increasingly dominating the market.
According to Para. 2, "supply has created demand" indicates that in Russia______.
选项 A、the expansion of cinemas has helped to increase the movie attendances
B、the production of domestic films has attracted more movie goers
C、the growing population of youngsters has led to the box-office boom
D、government investment in movie industry has lowered the ticket prices
答案A
解析 推理题。根据题干提示定位至第二段，该段第二句指出，“由于电影院的快速建设，供给促进了需求”，下文还提及“部分新电影院还装备了能够放映3D电影的高级数字放映机”，“供给”在此应理解为电影放映设施数量的增加和升级换代，带动了人们观影的愿望和“需求”，故[A]正确。第二段介绍了美国电影在俄罗斯市场的票房增长。由该段第六句可知，俄罗斯进口电影票房大大超过了本国制作的电影票房，故排除[B]；由该段第一句可知，俄罗斯目前青少年人口正呈下降趋势，因此俄罗斯电影市场的飞速发展与年轻人的数量无直接关系，故排除[C]；该段最
转载请注明原文地址:https://jikaoti.com/ti/x0YRFFFM
0

考研英语一

相关试题推荐
随机试题
最新回复(0)