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  3. Selling a Car How long have you been driving around in that same old ear? Do you think you want to sell it? There are some d

Selling a Car How long have you been driving around in that same old ear? Do you think you want to sell it? There are some d

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问题                    Selling a Car
    How long have you been driving around in that same old ear? Do you think you want to sell it? There are some decisions you will have to make before you decide to sell your car. Do you want to sell your car over the Internet? On an auction site? Through a newspaper classified? To a dealership? The following information will apply no matter how you decide to sell your car.
    Before you sell your ear, one of the main things you need to understand is your market. Knowing what kind of person would be interested in your car will make it a lot easier to know where to place your advertisements. After you’ve done your research on the price of your car, you will determine an asking price and write an attention-getting advertisement. You will need to prepare for the sale by washing and detailing your ear. It is also important to understand how to negotiate to get the best price, and what to do if you get caught in a car-buying seam.
    In this article, you will learn what to expect of the car-selling process to help ensure that you and the buyer have a positive experience.
The Market
    The first step in selling your car is to know your market. In other words, is your car a popular model that buyers will be interested in? Will you have to drop your price to sell your car because it is not in high demand? Knowing the market -- the potential buyers--will help you answer these questions.
    The more you know about the kinds of people interested in your type of vehicle, the better able you’ll be to reach that audience. For instance, if you are trying to sell a convertible (敞篷车), you will want to advertise in the warmer months when people really wish they could put the top down. The same goes for sports cars, which normally sell better in the summer months. If you are selling a family sedan, you will want to reach suburban families possibly by placing an advertisement in the local Sunday paper.
    Knowing as much as possible about your car and the prospective buyers can save you time and money. It will help you get the best price whether you are selling your car yourself or trading it in at a dealership. According to Edmunds.com, family sedans and sport utility vehicles (SUVs) are always in pretty high demand. Trucks and vans that can be used for work purposes are steady sellers and should command competitive prices. Be careful not to underestimate their value.
    Finally, use the Internet and local classified ads to find out how many similar cars are on the market. When comparing your car to similar cars listed for sale, you will want to take into account factors including the car’s age, condition and mileage. Remember that cars with less mileage will sell for higher prices. To help you determine the asking price for your car, check out the next section.
Pricing Your Car
    The most important thing you must remember before you decide to sell your car is that you generally can get a lot more money by selling the car yourself than by trading the car in at the dealership. If you do decide you want to trade in your car at a dealership, beware of two things: a very high trade-in value and a very low one.
    According to Cars.com, when a dealership offers you a high trade-in value for your vehicle, it will most likely use the price against the purchase of your new car. The dealer will cover the loss on the used car by making you pay a higher price for the new car. Thus, you won’t be saving any money. If the dealer offers you too little for your trade-in, it may suggest that you’re getting a low price for the new car. Remember that you can negotiate a fair trade-in price at a dealership, but know that you will probably get a higher price selling the car on your oval.
    The best way to price your car is to know what other sellers are asking by looking at online ads as well as print ads.
    You can also find the suggested retail value for your car. The best way to find out this information is by using a common reference guide such as the Kelley Blue Book or the NADA Gold Book, which are available in the reference section of most libraries as well as online (including at Cars.com). These books include domestic and foreign cars that are 21 years old or newer.
    Another good way to determine a car’s price is to find out what wholesale price dealers are paying for your ear at auction. The Black Book is one of several guides that provide this information. Black Book features wholesale prices on used cars and motorcycles from as early as 1946 to the present. With all this information in hand, you will be able to determine a fair and reasonable asking price for your car.
    Finally, be sure to leave a little room in your asking price. In other words, ask for slightly more money than you are actually willing to accept. For example, if you want to get $15,000 for your car, you can list the car at $15,500. Then, if you have to go lower in price, it won’t be a big loss. After you’ve decided on your asking price, it is time to make your car attractive to buyers.
Looking Good
    The most important thing when a buyer comes to look at your car is that the car makes a good first impression. There are some things you can do to make sure you and your car make a good impression on a potential buyer.
    Wash, wax and detail the car.
    Have a true picture of your vehicle’s condition by having it inspected or getting a mechanic’s opinion,
    Have any maintenance records or mechanic’s reports ready to show buyers.
    Consider making low-cost repairs on things like dents, dings (槽口) and scrapes, as well as small mechanical problems, rather than selling the car "as is".
    Take all your personal items out of the car. If a buyer wants to go on a test drive, you don’t want the car cluttered with stuff.
    Don’t forget to clean off the wheel covers and wash the tires.
    Clean the windows and all mirrored surfaces.
    You should expect potential buyers to investigate the car fully. If your car is in the best possible condition, you will have a better chance of enticing (诱惑) potential buyers.
    Now that your car has been inspected and cleaned from top to bottom, you need to get the word out to prospective buyers.
Getting the Word Out
    Some people sell cars by word or mouth, but you may not find too many buyers within your circle of friends and family. That is why you have to advertise. There are a variety of places where you can advertise your car. Remember that some ads, such as those in the newspaper, cost money, while others may be free.
    There is more to a winning ad than car specifications. Your ad should emphasize the most important selling points of the car. For instance, if the car has low mileage, say so! Use the selling points that first attracted you to buy the car. Is the car very reliable? Does it use fuel efficiently?. These benefits should be emphasized in your ad, but only if they are truthful, Avoid exaggeration.
    Finish up your ad by listing an asking price. (Some sellers choose not to list a price. This will result in a lot of phone calls from people asking for this information, who may not be looking to pay what you want for the car. It may just be easier to list the price in the ad. ) Include your contact information and wait for the calls to come rolling in.
Your ad should emphasize the most important ___________.
选项
答案selling points of the car。
解析 根据题干中的信息词Your ad可知答案在Getting the Word Out下，用emphasize定位原文，答案在第二段第二句。
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