电视 电视是教育和娱乐的一个途径,随着电视行业的发展,广告行业也取得了极大发展。一个电视台或某个特定电视节目,其收视率越高,那么它对广告商的吸引力就越大,这直接关系到广告时段的销售收入。收视率是通过从大城市中选取观众来测定的,也就是说收视率的测定主

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问题                                 电视
    电视是教育和娱乐的一个途径,随着电视行业的发展,广告行业也取得了极大发展。一个电视台或某个特定电视节目,其收视率越高,那么它对广告商的吸引力就越大,这直接关系到广告时段的销售收入。收视率是通过从大城市中选取观众来测定的,也就是说收视率的测定主要集中在人口密集的地区,这主要是因为大城市的人口代表了主要的消费群体。

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答案 Television is an avenue for education and entertainment. The advertising industry has expanded enormously with TV. The higher the rating for a TV station, or a particular program, the greater attraction it presents for advertiser. This, in turn, directly impacts on the revenue earned through the sale of advertising time. The rating is measured from selected viewers in the major cities. These measurements are, therefore, biased to the heavily populated areas because they represent the majority of customers.

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