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  3. In the Second World War a "blockbuster" was a bomb that could eliminate whole streets. Today it is the kind of hit creation that

In the Second World War a "blockbuster" was a bomb that could eliminate whole streets. Today it is the kind of hit creation that

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问题     In the Second World War a "blockbuster" was a bomb that could eliminate whole streets. Today it is the kind of hit creation that every media executive prays for. Popular films, books, music albums and sports teams that bring in huge audiences—and vast profits—can determine whether a year is profitable or loss-making, and break a boss’s career.
    The entertainment industry’s search for the golden release is the focus of " Blockbusters" by Anita Elberse, a professor of business administration at Harvard Business School. Conventional corporate wisdom maintains that spreading resources across many smaller properties is sounder than pushing money into a few big, concentrated bets. Ms Elberse uses case studies from the film, television , music and sporting worlds to argue that, counterintuitively, " the idea of smaller bets being ’ safer’ is a myth. " Nurturing a few choice works and helps firms create superstars and super products , and is the key to far higher profits. Ms Elberse cites Grand Central Publishing as one example: the top 10% of its titles account for 64% of the publisher’s costs, but 126% of its profits.
    The thesis that popular products earn more money might seem as obvious as the plot of the latest Hollywood film you saw. But it is not what business experts predicted would happen. In 2006 Chris Anderson, the editor of Wired and a former journalist at The Economist, wrote "The Long Tail; Why the Future of Business is Selling Less of More" , in which he argued that the internet would change the demand curve for entertainment products. With unlimited " shelf" space available online and more refined search algorithms to direct people to songs and books they might be interested in, niche products would attract more attention and a greater share of spending.
    Ms Elberse originally disagreed on Mr Anderson’s work in a 2008 article for the Harvard Business Review, which is the basis for her book. The tail has become longer, but the internet has helped bestsellers become even bigger, because people follow the recommendations of friends and casual consumers choose known quantities. In 2011 just 102 of the 8m digital musical tracks sold generated nearly a sixth of all sales. Blockbusters tend to be self-reinforcing, because firms spend more to promote products they think stand a better chance of becoming popular.
The Internet will make bestsellers become more popular because______.
选项 A、casual consumers choose the products they like
B、most consumers follow friends’ recommendations
C、companies spend more money to promote products
D、most people follow the recommendation of the Internet
答案B
解析 根据题干的Intemet，bestsellers等词定位到最后一段第二句：but the internet hashelped bestsellers become even bigger，because people follow the recommendations of friends andcasual consumers choose known quantities．而该句出现的because一词与题干对应，即该题答案来自原文because之后的信息。选项[A]casual consumers choose the products they like与原文casual consumers choose known quantities不符，故错误。选项[B]与原文people follow the recommendations of friends相符，故正确。选项[C]的表述在原文最后一句有提到，但非该题所问答案。选项[D]与原文follow the recommendations of friends不符，friends被替换成了Internet，属于偷换概念，故错误。综上所述，本题答案为选项[B]。
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