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  3. Three makes a trend. The Washington Post Co. Friday announced that it would look to sell its headquarters building in downtown W

Three makes a trend. The Washington Post Co. Friday announced that it would look to sell its headquarters building in downtown W

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问题     Three makes a trend. The Washington Post Co. Friday announced that it would look to sell its headquarters building in downtown Washington, D. C. In January, the Detroit Free Press and The Detroit News announced they would put up for sale their headquarters. The same month, Frank Gannett said it will sell the building that houses the Rochester, N.Y., Democrat & Chronicle. The building was the place where Gannett started and built his vast newspaper empire.
    It’s no secret that newspapers are in crisis. Advertising revenues have fallen by half in the past decade and are back to where they were in 1983; circulation revenues are back to where they were in 1996. The digital numbers are rising, but not fast enough. Print media is hampered by high fixed costs incurred in the pre-digital era—pensions and union contracts, equipment like printing presses, large numbers of employees, and big office buildings.
    Virtually every newspaper company has engaged in drastic measures—laying off experienced employees, eliminating sections, cutting back printing from daily to a few days per week. Those efforts are all meant to lower day-to-day operating costs. But we’ve also seen newspaper companies seek onetime injections of cash by selling off non-core assets. Increasingly, the headquarters building—typically located right in the middle of town—is falling into the non-core asset category.
    Traditionalists may find these sales and the continued shrinking of newspapers’ real-estate footprints to be depressing. But it’s actually a positive development. Call it creative destruction, or adaptive reuse. In cities around the country, investors are finding better uses for properties. In lower Manhattan, Class B office buildings that used to house financial firms have been converted into expensive separate apartments. "It’s a great thing, because it drives more tax revenue to the cities. And it gives the suburbs a run for the money," said Jonathan Miller, president of appraisal company MillerSamuel.
    In D. C, the Washington Post will likely fetch an excellent price for its headquarters because Washington is a boomtown. Throughout D. C, investors are plowing cash into housing, office, and retail developments. The building that housed the organization that exposed the Watergate scandal may become the next Watergate complex.
    Of course, progress inevitably displaces the prior tenants. It’s likely the new homes that will be occupied by newspapermen and newspaperwomen in Washington, Rochester, and Detroit will be less grand, less central, and less historic than their current homes. And the sale of these properties alone won’t solve the newspapers’ financial problems. But it will buy them a very valuable commodity: time.
In newspaper industry, drastic measures are adopted with the purpose to ________.
选项 A、reduce the staff cost
B、optimize company sections
C、cut down the daily expenditure
D、look for onetime injection of cash
答案C
解析 根据题干中的drastic measures可定位到第三段。该段采用总一分结构，其中第一句指出报业集团纷纷采取措施，破折号之后则是这些措施的具体做法。紧接着第二句点明所有努力都是为了lower day-to-day operating costs“降低日常运营成本”，故而选C项。第三段第一句提到了“辞退经验丰富的员工”和“削减部门”，A项“减少员工成本”和B项“将公司机构最优化”是分别采取如上措施的具体目的，但它们还不够全面，不是采取所有激烈措施的整体目的，故均可排除。第三句说一些报业集团通过出售非核心的固定资产，为公司一次性注入大笔资金，越来越多坐落于城市最中心的报业总部大厦开始沦为“非核心固定资产”。这只是另一种具体措施，而非出版业普遍所采取措施的目的。D项是利用原文出现的onetime injection of cash进行干扰。
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