2. 外语
  3. A scientist who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain

A scientist who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain

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问题      A scientist who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain 【C1】______ both on resources of consumers and on the motives that 【C2】______ to encourage or discourage money spending.
     If an 【C3】______ were asked which of three groups borrow most—people with rising incomes, 【C4】______ incomes, or declining incomes—he would 【C5】______ answer: those with declining incomes. Actually, in the past, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the 【C6】______ . This shows us that traditional 【C7】______ about earning and spending are not always 【C8】______ . Another traditional assumption is that if people who have money expect prices to go up, they will 【C9】______  to buy. If they expect prices to go down, they will postpone buying. 【C10】______ research surveys have shown that this is not always 【C11】______ The expectations of price increases may not stimulate buying. One 【C12】______ attitude was expressed by the wife of a mechanic at a time of rising prices. Her family had been planning to buy a new car but they postponed this purchase. 【C13】______ , the rise in prices that has already taken place may be resented and buyer’s resistance may be evoked.
   The 【C14】______ mentioned above was carried out in America. Investigations 【C15】______ at the same time in Great Britain, however, yielded results that were more 【C16】______ traditional assumptions about saving and spending patterns. The condition most contributive to spending 【C17】______ to be price stability. If prices have been stable and people consider that they are 【C18】______ , they are likely to buy. Thus, it appears that the common 【C19】______ policy of maintaining stable prices is based on a correct understanding of 【C20】______ psychology.
【C20】
选项 A、consumer
B、client
C、customer
D、buyer
答案A
解析 名词辨析题。文章末句是对全文进行的总结：因而，维持物价稳定的一般商业政策看来是建立在对消费者心理正确理解的基础之上的。显然这里谈论的是consumer psychology，这正是本文主题所在。client, customer和buyer虽然在文中都有所涉及，但只是文中在提到细节内容时使用的词汇，故排除。
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