首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately
admin
2016-01-30
21
问题
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply.
Advertisers now place " banners" , linking to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the World Wide Web is the wave of the future or simply an impulse activity whose whim has passed.
The author’s attitude toward online advertising can be summarized as______.
选项
A、reserved consent but discontent
B、objective analysis void of opinions
C、enthusiastic support but slight contempt
D、approval so far but uncertainty in the future
答案
D
解析
作者态度题。从整篇文章来看,前半篇讲述网上做广告的策略、具体做法和成果。后半篇指出存在的问题以及很难预测的未来。只有D“至今赞同但对未来不能肯定”反映了作者对网上广告的看法。
转载请注明原文地址:https://jikaoti.com/ti/tOyYFFFM
0
考博英语
相关试题推荐
The______ofthewordisunknown,butitiscertainlynotfromGreek.
(浙江大学2008年试题)Sincetheearly1930s,Swissbankshadpridedthemselvesontheirsystemofbankingsecrecyandnumberedaccou
(北京大学2006年试题)Anyparentwithachild【1】theagesof3and11cantellyou【2】technologyhascreptintonearly【3】aspectsofpl
(上海理工大学2006年试题)Inatelephonesurveyofmorethan2,000adults,21%saidtheybelievedthesunrevolved(旋转)aroundtheearth
(上海理工大学2006年试题)Inatelephonesurveyofmorethan2,000adults,21%saidtheybelievedthesunrevolved(旋转)aroundtheearth
Thatparkcontains______reproductionsofsuchfamoussightsinChinaastheGreatWallandtheSummerPalace.
Printmakingisthegenerictermforanumberofprocesses,ofwhichwoodcutandengravingaretwoprimeexamples.Printsaremad
Don’tcallhimjustacollegeprofessor.Internetentrepreneur,TVpersonality,advisertopresidents,andfriendtotherichan
Anypersonwhoisin______whileawaitingtrialisconsideredinnocentuntilhehasbeendeclaredguilty.
It’sallannualback-to-schoolroutine.Onemorningyouwavegoodbye,andthat【C1】______eveningyou’reburningthelate-night
随机试题
cleavage
儿童个体发展是指儿童的
金银花的显微特征辛夷的显微特征
浅昏迷和深昏迷的主要区别为
材料题甲企业为增值税一般纳税人,2016年4月发生下列经济业务:(1)销售A产品50台给乙企业,不含税单价8000元,货款收到后向乙企业开具了增值税专用发票并将提货单交给了购买方。截至月底购买方尚未提货。(2)将20台新试制的B产品分配
设μ的置信区间为则其等价的置信区间有()。
下列属于极端状态的市场有()。
今天的幸福生活是先辈们用血汗换来的,我们不能忘记他们()之功。
数据的存储结构又称物理结构,数据存储在计算机中的域是()Ⅰ、自身信息域Ⅱ、指向信息域Ⅲ、链接信息域
LudwigVanBeethovenLudwigVanBeethoven,amajorcomposerofthenineteenthcentury,overcamemanypersonalproblemstoac
最新回复
(
0
)