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  3. Amazon said it will cut prices on a range of popular goods as it completes its acquisition of Whole Foods, sending shares of riv

Amazon said it will cut prices on a range of popular goods as it completes its acquisition of Whole Foods, sending shares of riv

admin2018-03-26  24
问题    Amazon said it will cut prices on a range of popular goods as it completes its acquisition of Whole Foods, sending shares of rival grocers tumbling(跌倒，暴跌)on fears that brutal market share battles will intensify.
   Amazon’s $ 13. 7 billion purchase of Whole Foods, which will be completed on Monday, has been hanging over a brick-and-mortar(有实体的)retail sector unsure of how to respond to the world’s biggest online retailer. Shares of Kroger, the biggest United States supermarket operator, closed down 8 percent, while Wal-Mart, the biggest US food seller, closed down 2 percent.
   Amazon said it will start selling Whole Foods brand products on its website, a move that sent down shares of packaged food sellers, including Kellogg. Amazon also said members of its $ 99-per-year Prime shopping club would eventually be rolled into Whole Foods’ customer rewards program and be eligible for special offers and discounts. " There was never any doubt that Amazon would lower prices, and even offer further discounts in-store to Prime members," said Baird Equity Research analyst Colin Sebastian.
   Starting on Monday, Amazon will cut prices on organic grocery staples such as bananas, avocados, brown eggs, farmed salmon and tilapia, baby kale and lettuce, some apples, butter, and other products. Lowering prices could stem defections by price-sensitive Whole Foods shoppers and help the grocer shed its "Whole Paycheck" reputation for high prices that are generally 15 to 25 percent above rivals. It could also bring in new consumers who can then be urged to shop for food and other products online.
   The planned price cuts would have been a tough sell to Whole Foods’ investors, who had grown used to fat profits from the upscale chain, but are more in line with Amazon’s broader strategy of sacrificing short-term profit for long-term market dominance. Amazon’s willingness to take lower profit margins ups the ante(赌注)in the increasingly costly grocery price war.
   Adding Whole Foods benefits should help Amazon attract more shoppers to its successful Prime scheme, which features two-day shipping for eligible purchases and unlimited streaming of movies and TV shows. Amazon has more than 60 million Prime members, according to analyst estimates. Whole Foods has rolled out a loyalty program at its smaller, lower-priced 365 by Whole Foods chain, which offers members 10 percent off more than 100 items in the stores. The program is still being tested in the main Whole Foods chain.
   Beyond that, some Whole Foods stores will get Amazon Lockers, where customers can receive online orders and make returns. John Mackey will remain chief executive of Whole Foods and the company will operate as a subsidiary and continue to be headquartered in Austin, Texas, the companies said on Thursday.
What is the passage mainly about?
选项 A、The fierce market battles in food sales industry.
B、Market reaction to the merge of online sellers.
C、The acquisition and reform of Whole Foods.
D、Market prospect after Amazon’s acquisition.
答案C
解析 主旨大意题。本题考查对文章主旨的把握。文章前两段陈述了主要事件，即亚马逊斥巨资收购全食超市，并介绍了此举在同行业中的影响。随后，从第三段开始，作者介绍了亚马逊在收购完成后，对全食超市的销售策略进行调整的一些计划，包括降价和提升会员服务等。综合全文，主要讲述的是亚马逊对全食超市的收购及其对该公司的改革，故答案为C)。A)“食品销售行业激烈的市场大战”说法过于笼统，且文章对市场竞争的陈述并不占主要篇幅，故排除；B)“市场对合并在线销售商的反应”只涉及文章的前两段，且将亚马逊对全食超市的收购说成是合并在线销售商也不确切，故排除；D)“亚马逊收购后的市场前景”在文中并没有进行明确的陈述，故排除。
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