首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2013-12-08
60
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant part of the public brought a-bout a prompt(果断的)restoration(恢复)of the Classic Coke, which was then marketed alongside new. King Customer ruled!
According to the passage, "to move as much of these goods as possible"(Para. 1, Lines 3 — 4)means "______".
选项
A、to sell the largest possible amount of goods
B、to transport goods as efficiently as possible
C、to dispose of these goods in large quantities
D、to redesign these goods for large-scale production
答案
A
解析
本题为词汇语义题中的语句释义题。本题关键在于对move一词的理解。根据文章第一段第二句“...most industries concentrated primarily on the efficient production ofgoods,and then relied on‘persuasive salesmanship’to move as much of these goods aspossible”可知,厂家强调生产效率,并试图用促销手段尽可能地move其产品。因此不难看出,move在此作“销售”讲,所以选项A)为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/tEiYFFFM
0
成人本科学位英语
相关试题推荐
What,besideschildren,connectsmothersaroundtheworldandacrosstheseasoftime?It’schickensoup,oneprominentAmerican
Manyayoungpersontellsmehewantstobeawriter.Ialwaysencouragesuchpeople,butIalsoexplainthatthere’sabigdiff
IcametoIndiaayearagotofindavillageinwhichIcouldliveandwritebutitwasmanymonthsbeforeIsettleddownhappil
Ifyouarelikemostpeople,yourintelligencevariesfromseasontoseason.Youareprobablyalotsharperinthespringthany
RelationsbetweentheUnitedStatesandColombiasufferedformanyyearsbecauseofanincidentinvolvingtheRepublicofPanama
NancyJeschke’ssleepingdifficultiesbeganonvacationafewsummersago.Sheblamedthenoisymotelroom,buthersleepingdid
GenerationsofAmericanshavebeenbroughtuptobelievethatagoodbreakfastisoneoflife’sessentials.Eatingbreakfastat
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottooma
Treesshouldonlybepruned(修剪,整枝)whenthereisagoodandclearreasonfordoingsoand,fortunately,thenumberofsuchrea
CarlisstartingcollegeinSeptember.______,heistravelingaroundEurope.
随机试题
下列不属于代位权的成立要件的是( )。
下列说法中正确的有()。
基金从业人员在执业过程中应遵循相关基金职业道德规范,以下不符合基金职业道德规范的是()。
《义务教育英语课程标准(2011年版)》指出,英语课程的目的是发展学生的综合语言运用能力,而综合语言运用能力的形成建立在语言技能、语言知识、情感态度、学习策略和文化意识等方面整体发展的基础上。这体现了()的语言教学观。
趣味运动会中,6个人共同参加争夺三个项目的冠军,每项设一个冠军,则冠军归属的可能结果有
设有定义:intx=2;,以下表达式中,值不为6的是()。
Itis(embarrass)______tobefoundstealingsomething.
Weareallforyourproposalthat__________(应该推迟这次讨论).
Textbooks’DigitalFutureE-booksmaybereplacinghardboundversionsincollegeclassrooms.HaroldElderisnotyourty
Thereareplentyofstudieswhichshowthatdogsactassocialcatalysts(催化剂),helpingtheirownersforgeintimate,long-termre
最新回复
(
0
)