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  3. No one can【C1】______Howard Schultz of inaction since he returned as chief executive of Starbucks, the firm he built into a multi

No one can【C1】______Howard Schultz of inaction since he returned as chief executive of Starbucks, the firm he built into a multi

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问题    No one can【C1】______Howard Schultz of inaction since he returned as chief executive of Starbucks, the firm he built into a multinational【C2】______to watch it stumble under his successor. Barely a month has gone by over the past year without the firm【C3】______some new initiative or other. The latest came on February 17th in New York, when Mr. Schultz【C4】______Via, an instant coffee which, he【C5】______, tastes just as good as Java brewed in the shop by one of the firm’s baristas.
   Don Valencia, the firm’s first head of research and development, who【C6】______the blended and frozen frappuccino drinks that earn Starbucks $2 billion a year, could never find a【C7】______to scale up an instant formula he had developed at home. When Mr. Schultz returned as chief executive, he【C8】______that there had been some technological advances, allowing finer grinding,【C9】______. So he asked the R&D team to repeat the recently deceased Valencia’s experiments, and found that "we had broken the【C10】______". The name Via is a hat-tip to Valencia—though during development it was known as Jaws (just add water, stir). Starbucks says it has patents that should【C11】______competitors from quickly replicating Via, which will go on sale in some American stores next month.
   The opportunity may,【C12】______, be biggest in other countries: in Britain over 80% of coffee sold is instant,【C13】______with just 10% in America.【C14】______Starbucks drinkers decide that Via tastes good, the company will have to get the price【C15】______. The risk is that the firm’s existing customers may【C16】______counter service and start making their own cup of instant. To keep customers coming to remaining outlets, he might experiment with discounts such as cheap【C17】______meals of a drink and food. He also wants a visit to a Starbucks shop to be a "【C18】______uplifting experience". Improving the smell in stores by changing the cheese used in breakfast sandwiches was a start. But【C19】______that staff are enthusiastic will be especially difficult when jobs are【C20】______.
【C10】
选项 A、standard
B、criterion
C、code
D、norm
答案C
解析 名词辨析题。根据原文：So he asked the R&D team to repeat the recently deceased Valencia’s experiments，and found that“we had broken the______”．(因此，他让研发团队重新研究近期已被废弃的Valencia的实验，结果发现“我们已经破译了______”。)C项code意为“代码，密码；编码；法典”，常与动词break连用表示“破译密码”，根据上下文内容，可得出C项为正确选项。
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