首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. It shouts at us from the
One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. It shouts at us from the
admin
2007-12-11
46
问题
One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night.
Advertising has been among England’s biggest growth industries since the war. Perhaps the reason is that advertising saves the manufacturers from having to think about the customer.
At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerance and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchasers after they have finished it, by pretending that it confers(赋予) status, or attracts love, or signifies manliness.
Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
The best title for the passage might be______.
选项
A、Advertising since the War
B、Advertising and Manufacturers
C、Advertising—England’s Biggest Industry
D、Advertising and Purchasers
答案
B
解析
概括题。通观全文,尽管文章开头讲了许多广告的重要性,但主要的篇幅还是在讲广告和生产者之间的关系问题,所以应选B。
转载请注明原文地址:https://jikaoti.com/ti/rkJGFFFM
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Scientistsdiscoveredthatatomsofsomesubstancesareradioactive.Thismeansthattheyareunstableandcanbesplit.Thecha
Hethoughtthatthebadworkingconditionswouldresultinthestrikeoftheworkers.
Accordingtothemassage,womenareusuallygoodat______.Allthefollowingtasksinvolvevisual-spatialabilitiesEXCEPT_____
BernieVoytas,46,hadbeenworking28hardandlongdays.That’sthewayofitfora【36】duringharvesttimeinRandolphCounty,
Allthe______touristsgavetherobbertheirmoney.
ThereisBUSINESSLETTERhere.Afterreadingtheletteryoushouldanswerthe5questionsfollowingit.Justwriteawordorap
Doyoufindgettingupinthemorningsodifficultthatit’spainful?Thismightbecalledlaziness,butDr.Kleitmanhasanew
Doyoufindgettingupinthemorningsodifficultthatit’spainful?Thismightbecalledlaziness,butDr.Kleitmanhasanew
Normallyastudentmustattendacertainnumberofcoursesinordertograduate,andeachcoursethatheattendsgiveshimacre
Newspapers,alongwithreportingthenews,instruct,entertain,andgiveopinions.Animportantwayforreadingalarge,big-cit
随机试题
A
铣削梯形等高齿离合器,常采用专用成形铣刀,应使铣刀的廓形角θ等于离合器的槽形角ε,铣刀廓形的有效工作高度大于离合器的齿高,而铣刀的齿顶宽应小于齿槽的最小宽度。
呃逆属于
关于真核生物mRNA转录后的首尾修饰,下列哪项是正确的
抗溃疡药的类型不包括
城镇体系规划是区域规划的一种类型,以下哪一项不是城镇体系的主要内容?
在皮亚杰看来,当学生的思维已经超越对具体的可感知事物的依赖,能作出一定的概括时,他的思维水平已进入()。
甲误将乙所有的玉石雕刻成玉坠。甲的行为属于()。
计算I=其中D由y=-x,y=围成.
在长度为n的有序线性表中进行二分查找,最坏情况下需要比较的次数是()。
最新回复
(
0
)